Breakfast Cereals in Peru

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Breakfast Cereals industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Breakfast Cereals in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Breakfast Cereals in Peru?
  • Which are the leading brands in Breakfast Cereals in Peru?
  • How are products distributed in Breakfast Cereals in Peru?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Breakfast Cereals in Peru - Category analysis

KEY DATA FINDINGS

Expansion of private label and low-cost brands amid high inflation
Health-positioned cereals gain momentum
Industrias San Miguel enters breakfast cereals
Return to positive growth for hot cereals
Surge in healthier breakfast cereal alternatives
Alicorp will continue to reign as private label expands
Table 1 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 2 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 7 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

Staple Foods in Peru - Industry Overview

Staple foods in 2023: The big picture
Peru has been contending with a steady escalation in prices since 2021, a situation exacerbated in 2022 and 2023, affecting a wide array of consumer goods and services. The country's significant reliance on imported products and supplies means that global events, notably the Russia-Ukraine war and the surge in international transport costs, have a substantial local impact. Domestic challenges, including political instability and agricultural issues stemming from the El Niño Phenomenon and fertiliser shortages, have further contributed to this upward price trend. While the COVID-19 pandemic's immediate impacts may be waning, its long-term effects continue to influence employment and income levels in Peru. With government support measures such as credits and pensions coming to an end, many Peruvians are left grappling with debts and reduced income.
Key trends in 2023
The high inflation rate in 2023 has prompted varied responses from Peruvian consumers and companies. On the consumer side, there's a notable polarisation: those with higher incomes prefer buying in larger formats for long-term savings, while lower-income individuals opt for smaller formats to reduce immediate spending. This preference is significant as it reflects the day-to-day financial challenges of lower-income groups who cannot afford bulk purchases, even if they are more economical in the long run. As a result, many are turning to small, traditional retail channels for frequent, modest purchases rather than monthly bulk buying at supermarkets. Manufacturers, on the other hand, have adopted strategies like shrinkflation - reducing product sizes to avoid significant price increases - and bolstering their lower-priced brands.
Competitive landscape
Channel developments
What next for staple foods?
Table 12 Sales of Staple Foods by Category: Volume 2018-2023
Table 13 Sales of Staple Foods by Category: Value 2018-2023
Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 18 Penetration of Private Label by Category: % Value 2018-2023
Table 19 Distribution of Staple Foods by Format: % Value 2018-2023
Table 20 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 21 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Breakfast Cereals

  • Hot Cereals
    • Children's Breakfast Cereals
      • Flakes
      • Muesli and Granola
      • Other RTE Cereals

Breakfast Cereals

This is the aggregation of ready-to-eat (RTE) and hot cereals.

See All of Our Definitions
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This report originates from Passport, our Breakfast Cereals research and analysis database.

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