In an uncertain economic environment characterised by high rates of inflation, consumers are expected to become even more price sensitive, trading down to less expensive brands and products and making more purchases during price promotions. Nestlé (M) Bhd offers economy packs at affordable prices, which are likely to prove increasingly attractive to consumers, as are the seasonal prices offered by Kellogg Asia Marketing Inc.
Kellogg Asia Marketing Inc plans to diversify its product offer to cater to a wider range of different income earners in Malaysia. This will involve offering more affordable breakfast cereal products similar to Kellogg's Corn Flakes for low-income groups of consumers.
The shortage of raw materials (wheat and grain) due to the prolonged war following the Russian invasion of Ukraine is driving up production costs. Manufacturers are likely to pass on the high production costs to end consumers as other raw material costs, including packaging and cooking oil, have remained volatile.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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