Breakfast Cereals in the United Kingdom

December 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Breakfast Cereals industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Breakfast Cereals in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Breakfast Cereals in United Kingdom?
  • Which are the leading brands in Breakfast Cereals in United Kingdom?
  • How are products distributed in Breakfast Cereals in United Kingdom?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Breakfast Cereals in the United Kingdom - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of breakfast cereals decline as out-of-home mobility recovers
Kellogg Co is the leading player leveraging the health and wellness trend
Appetite for indulgence remains strong, while immune health gains momentum

PROSPECTS AND OPPORTUNITIES

Breakfast cereals is expected to see volume decline due to health considerations and HFSS regulation
Manufacturers will respond to HFSS regulation with massive recipe reformulations
Retailers will continue expanding their packaging-free refill ranges of breakfast cereals

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2016-2021 Table 2 Sales of Breakfast Cereals by Category: Value 2016-2021 Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021 Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Breakfast Cereals: % Value 2017-2021 Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021 Table 7 Distribution of Breakfast Cereals by Format: % Value 2016-2021 Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026 Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026 Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

Staple Foods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Staple foods in 2021: The big picture
Key trends in 2021
Competitive Landscape
Channel developments
What next for staple foods?
Chart 1 Staple Foods Value Sales Growth Scenarios: 2019-2026 Chart 2 Staple Foods Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 12 Sales of Staple Foods by Category: Volume 2016-2021 Table 13 Sales of Staple Foods by Category: Value 2016-2021 Table 14 Sales of Staple Foods by Category: % Volume Growth 2016-2021 Table 15 Sales of Staple Foods by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Staple Foods: % Value 2017-2021 Table 17 LBN Brand Shares of Staple Foods: % Value 2018-2021 Table 18 Penetration of Private Label by Category: % Value 2016-2021 Table 19 Distribution of Staple Foods by Format: % Value 2016-2021 Table 20 Forecast Sales of Staple Foods by Category: Volume 2021-2026 Table 21 Forecast Sales of Staple Foods by Category: Value 2021-2026 Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Breakfast Cereals

  • Hot Cereals
    • Children's Breakfast Cereals
      • Flakes
      • Muesli and Granola
      • Other RTE Cereals

Breakfast Cereals

This is the aggregation of ready-to-eat (RTE) and hot cereals.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Breakfast Cereals research and analysis database.

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