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Country Report

Breakfast cereals in

Breakfast Cereals in the United Kingdom

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Millennials demand healthier cereals, leading to changing company strategies

Breakfast cereals continued to see slow but steady current value and volume growth in 2019. However, in order to be successful in breakfast cereals, it is no longer enough to offer a naturally healthy high fibre product.

Muesli and granola and hot cereals offer both health and convenience

Hot cereals and muesli and granola were the main categories responsible for the overall growth of breakfast cereals in 2019. The reason behind this is their perception of health, as these categories fit with the health and wellness trend, and they see strong social media promotion.

Sugar content is reduced in breakfast cereals to meet 2020 deadline

Public Health England has set a deadline of 2020 to cut the sugar content in breakfast cereals by 40%. This has already started happening in children’s breakfast cereals.

COMPETITIVE LANDSCAPE

Natural, organic, healthy, no added sugar launches follow the health trend

Although private label led breakfast cereals in value terms in 2019, the leading branded player was Kellogg Co of Great Britain. It managed to maintain its value share with new product launches.

Hot cereals are popular; companies launch convenient formats to attract consumers

Quaker Trading (PepsiCo) led hot cereals in value terms in 2019. Its Oat So Simple and traditional Quaker Oats brands led, with its Scotts Porridge Oats brand also holding fourth position.

The rise of on-the-go breakfasts leads to demand for portability

Breakfast is increasingly eaten outside of the home, and more and more consumers are having their breakfast outside of the home due to their busy lifestyles. The food-to-go market represents a significant opportunity for convenience retailers, as they are best suited to satisfy this demand.

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Samples

Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in United Kingdom?
What are the major brands in United Kingdom?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Breakfast Cereals in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Millennials demand healthier cereals, leading to changing company strategies

Muesli and granola and hot cereals offer both health and convenience

Sugar content is reduced in breakfast cereals to meet 2020 deadline

COMPETITIVE LANDSCAPE

Natural, organic, healthy, no added sugar launches follow the health trend

Hot cereals are popular; companies launch convenient formats to attract consumers

The rise of on-the-go breakfasts leads to demand for portability

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation

Demand increases for healthy and convenient products

Private label maintains share growth due to offering quality at low prices

Consumers increasingly buy their groceries online

Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice

Meat substitutes and milk alternatives continue to expand in foodservice
Changing breakfast consumption leads to growth in breakfast cereals through foodservice
Vegetable chips, popcorn and sweet potato fries increase in popularity in foodservice

Consumer Foodservice

Delivery services expand, offering convenience to consumers, but there are concerns
Lower consumer confidence reduces visits to foodservice outlets
Diversification as retailers move into foodservice and the overall dining experience becomes more important

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation

Demand increases for healthy and convenient products

Private label maintains share growth due to offering quality at low prices

Consumers increasingly buy their groceries online

Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

Table 30 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 31 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 32 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 33 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 34 Sales of Packaged Food by Category: Volume 2014-2019
Table 35 Sales of Packaged Food by Category: Value 2014-2019
Table 36 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 37 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 38 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 39 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 40 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 41 Penetration of Private Label by Category: % Value 2014-2019
Table 42 Distribution of Packaged Food by Format: % Value 2014-2019
Table 43 Distribution of Packaged Food by Format and Category: % Value 2019
Table 44 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 45 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 46 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Breakfast Cereals in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Millennials demand healthier cereals, leading to changing company strategies

Muesli and granola and hot cereals offer both health and convenience

Sugar content is reduced in breakfast cereals to meet 2020 deadline

COMPETITIVE LANDSCAPE

Natural, organic, healthy, no added sugar launches follow the health trend

Hot cereals are popular; companies launch convenient formats to attract consumers

The rise of on-the-go breakfasts leads to demand for portability

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Breakfast Cereals in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Millennials demand healthier cereals, leading to changing company strategies

Muesli and granola and hot cereals offer both health and convenience

Sugar content is reduced in breakfast cereals to meet 2020 deadline

COMPETITIVE LANDSCAPE

Natural, organic, healthy, no added sugar launches follow the health trend

Hot cereals are popular; companies launch convenient formats to attract consumers

The rise of on-the-go breakfasts leads to demand for portability

CATEGORY DATA

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation

Demand increases for healthy and convenient products

Private label maintains share growth due to offering quality at low prices

Consumers increasingly buy their groceries online

Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation

Demand increases for healthy and convenient products

Private label maintains share growth due to offering quality at low prices

Consumers increasingly buy their groceries online

Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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