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Country Report

Breakfast cereals in

Breakfast Cereals in the United Kingdom

22 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Breakfast cereals category is growing in the UK

Healthy breakfast alternatives such as hot cereal or muesli and granola recorded strong growth in 2018 due to social media promotion. Premiumisation in the breakfast cereals category has resulted in an increase in the average unit price across the category.

Sugar content reduced in breakfast cereals

Public Health England has set a 2020 deadline to cut 40% of the sugar content in breakfast cereals. This has affected the children’s breakfast cereal category already.

On-the-go consumption and health and wellness trends have a positive impact on breakfast cereals

The busy lifestyles of British consumers force them to look more often for on-the-go food products. This has positively impacted the hot cereals category, especially porridge.

COMPETITIVE LANDSCAPE

Kellogg’s reformulates children’s breakfast cereals

Consumers looking for less sugary breakfast cereals saw Kellogg’s share decline slightly in 2018. However, Kellogg’s continued to be the leading branded player in breakfast cereals in the UK.

PepsiCo is the leading player in hot cereals

PepsiCo, owner of Quaker, is recording solid growth and increasing its value share in hot cereals. Quaker leads with Oatso Simple and traditional Quaker Oats.

Consumers are looking for premium products

British consumers are seeking premium products for their breakfast. Not only low-sugar but also high-protein, high-fibre, simple ingredients, ethical origin of the ingredients and clean labels are what consumers are looking for.

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Samples

Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in United Kingdom?
What are the major brands in United Kingdom?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Breakfast Cereals in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Breakfast cereals category is growing in the UK

Sugar content reduced in breakfast cereals

On-the-go consumption and health and wellness trends have a positive impact on breakfast cereals

COMPETITIVE LANDSCAPE

Kellogg’s reformulates children’s breakfast cereals

PepsiCo is the leading player in hot cereals

Consumers are looking for premium products

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to grow

Health and wellness drives growth across packaged food

Private label and discounters continue to win share across the packaged food space

British consumers increasingly buy their groceries online

Packaged food set to continue growing at a slow pace over the forecast period

FOODSERVICE

Sales to Foodservice

Sales of milk alternatives to foodservice continue to grow
Vegetable chips, popcorn and sweet potato increase in popularity
Meat substitutes continue to break through into the foodservice industry

Consumer Foodservice

Health and wellness continues to shape trends in consumer foodservice
Convenience drives foodservice volume sales
Could meal kits threaten consumer foodservice?

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Breakfast Cereals in the United Kingdom

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Executive Summary

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PROSPECTS

Breakfast cereals category is growing in the UK

Sugar content reduced in breakfast cereals

On-the-go consumption and health and wellness trends have a positive impact on breakfast cereals

COMPETITIVE LANDSCAPE

Kellogg’s reformulates children’s breakfast cereals

PepsiCo is the leading player in hot cereals

Consumers are looking for premium products

Samples

Overview

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Table of Contents

Breakfast Cereals in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Breakfast cereals category is growing in the UK

Sugar content reduced in breakfast cereals

On-the-go consumption and health and wellness trends have a positive impact on breakfast cereals

COMPETITIVE LANDSCAPE

Kellogg’s reformulates children’s breakfast cereals

PepsiCo is the leading player in hot cereals

Consumers are looking for premium products

CATEGORY DATA

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to grow

Health and wellness drives growth across packaged food

Private label and discounters continue to win share across the packaged food space

British consumers increasingly buy their groceries online

Packaged food set to continue growing at a slow pace over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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