The negative perception of sugar will encourage major companies to reduce the amount of sugar in their products across the forecast period. For example, Nestlé has decided to reduce the sugar added to selected breakfast products.
There will be continuous demand for both healthy and simple, traditional products. Players will be looking to Poles with a range of traditional and instant breakfast cereals (muesli, granola, oat products), with innovations focused on the inclusion of natural ingredients, ecological packaging and with high-nutrition values.
The pandemic revealed the vulnerability of global supply chains and also further emphasised poor environmental practices. As a result, Poles are increasingly worried about climate change and its negative effect on the environment, and they are demanding action from manufacturers in terms of sustainable packaging and manufacturing processes.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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