Due to health trends, the volume consumption of breakfast cereal is expected to decrease across the forecast period, while unit price points allow retail value growth to remain positive. However, for muesli and granola, the growing health and wellness trend will enable the category to continue recording positive volume and value growth, benefiting from its perception as being a healthier cereal, and breakfast choice.
Being seen as socially responsible is another way to differentiate from competitors in a crowded landscape. Mulder Natural Foods, a Belgian producer of flakes for retailers' private brands, understands this.
Children's breakfast cereals is a sizeable product area with a complicated mission of needing to be fun, to keep children happy, as well as being nutritious, to keep parents happy.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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If you're in the Breakfast Cereals industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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