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Country Report

Breakfast cereals in

Breakfast Cereals in Chile

28 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In mid-2016, the new food labelling law was implemented in Chile. According to this legislation, products with high content of fats, calories, sugars or sodium must show a black label on their front face indicating this fact. According to this new law, all RTE cereals are now labelled as products which are high in calories, and sugar in some cases. Initially there was uncertainty about the effect of these labels on the sales of these products in Chile. Therefore, some companies have implemented informative campaigns and packaging for their products to try to change this negative perception.

COMPETITIVE LANDSCAPE

Nestlé Chile SA continued to lead breakfast cereals in 2017, with a value share of 33%. The main reason for Nestlé’s leadership is its strong brand recognition and good quality and taste of products, especially its leading brand Chocapic. The company also offers a wide variety of flavours and attractive packaging. In addition, it continues to occupy the most shelf-space and actively works with retailers to secure the best-positioned shelf-space for its brands.

PROSPECTS

Breakfast cereals in Chile is anticipated to post a retail volume CAGR of 7% and a value CAGR of 8% at constant 2017 prices over the forecast period, with sales reaching 46,000 tonnes and CLP188 billion, respectively, in 2022.

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Samples

Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in Chile?
What are the major brands in Chile?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Breakfast Cereals in Chile - Company Profiles

Nestlé Chile SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Nestlé Chile SA: Key Facts
Summary 2 Nestlé Chile SA: Competitive Position 2017

Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues to be the main growth driver in packaged food

Food labelling regulations start to have an impact

Product reformulation the most important trend among the major players

Modern grocery retailers remains the leading distribution channel

Healthy and portable products to drive future growth

KEY TRENDS AND DEVELOPMENTS

New food labelling regulations affect the marketing and distribution of various products

Outlook

Premiumisation supports value growth

Outlook

Private label continues to gain share

Outlook

Positive growth achieved by convenience products

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Breakfast Cereals in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Breakfast Cereals in Chile - Company Profiles

Nestlé Chile SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues to be the main growth driver in packaged food

Food labelling regulations start to have an impact

Product reformulation the most important trend among the major players

Modern grocery retailers remains the leading distribution channel

Healthy and portable products to drive future growth

KEY TRENDS AND DEVELOPMENTS

New food labelling regulations affect the marketing and distribution of various products

Premiumisation supports value growth

Private label continues to gain share

Positive growth achieved by convenience products

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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