Overall breakfast cereals is set to return to retail volume growth in the forecast period, along with stronger retail current value growth. Increased consumer interest in health and wellness is expected to impact breakfast cereals, which will drive the strongest retail volume and value performances for hot cereals and muesli and granola.
Breakfast cereals has been impacted by increasing prices during 2022, and moving into the forecast period prices are expected to remain high and rising in current terms, based on the higher cost of wheat as a result of the war in Ukraine. Retail volume sales are already being negatively impacted by higher prices, and for this reason consumers are looking for better value breakfast cereals, prioritising those products that offer lower prices and low disbursement, especially packs with less content in order to pay a lower price per pack.
Chilean consumers’ preference for anything chocolate flavoured is very important. Chocolate-related innovations by companies have been a constant in the market over the last year, having most product presentations in flake, ball, and pillow formats.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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