Other RTE cereals remain relatively small category and thus present good potential for strong growth over the forecast period. The category offers novel breakfast and snack products types such as Bonavita Dobra Vlaknina Pohankova (buckwheat with honey) and Oat Strawberry Pillows.
Hot cereals has yet to reach its consumption limits in the Czech market and manufacturers believe that the category continues to offer significant potential for growth. It is likely that more consumers will come to appreciate the benefits of hot cereals, including its ease of preparation and the fact that it provides a nutritionally balanced breakfast or snack in the coming years as brands continue to advertise and draw attention to their products.
Muesli and granola also has growth potential for the forecast period, though this category is gradually reaching its consumption limits. Muesli and granola remain a popular breakfast option in the country and is likely to experience a further stimulation of consumption through brand extensions by the leading Emco and BonaVita companies.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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