Consumption of breakfast cereals recorded weaker growth in 2019 than the average of the review period as the hangover from the economic downfall in 2018 continued and Uruguayans remained careful with their spending. Retail value growth, however, accelerated, largely due to steep price hikes in 2019.
The global health trend is also evident in Uruguay, with many consumers seeking healthier food, and breakfast is no exception. Although muesli and granola is not well known in the country and remained a niche in 2019, it recorded strong retail volume growth over the year and is expected to continue to do so over the forecast period.
A recent survey found that some 40% of Uruguayans regularly skip breakfast, with the figure higher among the 18-29 age group, while lunch is considered the most important meal of the day by many. According to the survey, those who do have breakfast prefer toast, jam or bread and butter, with breakfast cereals appearing low down the list of preferred options.
Breakfast cereals is a competitive category and companies achieved comparable growth rates over the review period. Nevertheless, Nestlé del Uruguay remained the clear leader in 2019, with a range of products across the various categories of breakfast cereals and heavy investment in marketing.
Domestic player, Silcom, extended its retail value share in second place in 2019. The company competes by offering lower-priced products than Nestlé del Uruguay and its main brand in 2019 was La Abundancia, which includes products in various categories, including muesli and granola, which lacks competition and in which the leader was not present at the end of the review period.
Supermarkets remained by far the most important channel for breakfast cereals in Uruguay in 2019. Breakfast cereals tend to be consumed by higher-income groups, and these consumers tend to do their weekly shopping in supermarkets, which are expanding their presence across the country.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Breakfast cereals industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Breakfast cereals in Uruguay market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.