The consumption of breakfast cereals is expected to stabilise over the forecast period, followed by the reopening of local society in late 2022. With a devastating fifth wave of infection having subsided, several social distancing measures have been gradually eased.
The demand for hot cereals is expected to continue growing over the forecast period as the health and wellness trend intensifies in Hong Kong. Local consumers have been paying greater attention to their diets since the pandemic, trying different solutions such as flexitarianism and low glycaemic index diets.
During the pandemic, breakfast cereals became one of the most popular breakfast options among local consumers. Some praise the perceived health attributes of these products, while others see them as a simple and time-saving breakfast option.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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