Executive Summary

Nov 2018
PROSPECTS
More players in muesli and granola

Muesli and granola are rich in nutritional value and offer a mixture of different kinds of grains, fruits, nuts and seeds. Their high dietary fibre content, taste and crispy texture make them a favourite choice for consumers in recent years.

Wider distribution and more variety of breakfast cereals

Breakfast cereals are undergoing change with more product variety and brands being found. One of the underlying reasons being there are more distribution channels available.

COMPETITIVE LANDSCAPE
PepsiCo Inc (Quaker) rolled out oatmeal novelty

PepsiCo Inc (Quaker) is one of the long-standing players with specialisation in oatmeal. Apart from its strong emphasis on the health benefits of B-glucan in is “works hard for you” thematic advertising, the brand attracted consumers by infusing more healthy elements and nutritious ingredients in its oatmeal in order to make consumption more interesting.

Kellogg Co (Kellogg’s) diversifies breakfast cereals product range

Kellogg Co (Kellogg’s) was the leading player in flakes, family and children’s breakfast cereals in 2018. Its signature series Special K and Corn Flakes stay top of mind among consumers.

Dah Cheong Hong Ltd (Cheer) entered rice cereals

Dah Cheong Hong Ltd (Cheer) is a new entrant in breakfast cereals. As one of the leading food and beverage distributors in Hong Kong, the company in recent years has endeavoured to establish its private label line.

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Breakfast Cereals in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Breakfast Cereals in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

More players in muesli and granola
Wider distribution and more variety of breakfast cereals

COMPETITIVE LANDSCAPE

PepsiCo Inc (Quaker) rolled out oatmeal novelty
Kellogg Co (Kellogg’s) diversifies breakfast cereals product range
Dah Cheong Hong Ltd (Cheer) entered rice cereals

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Packaged Food in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018
Convenience and on-the-go eating remain major trends
International brands remain unchallenged at the top of packaged food
Internet retailing becomes more important due to demand for niche products
The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice
Rising interest in eating out for breakfast supports growth in breakfast cereals and baked goods
Instant noodles continues to register declining foodservice volume sales as sales of frozen noodles boom
COFCO remains at the forefront of the supply of packaged food to the consumer foodservice industry
Consumer Foodservice
Convenience remains the number one priority for Hong Kong’s extremely busy consumers
Premiumisation and healthier eating set to remain major consumer trends
Independent restaurants continue to present greater challenges to chained players

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources