Muesli and granola are rich in nutritional value and offer a mixture of different kinds of grains, fruits, nuts and seeds. Their high dietary fibre content, taste and crispy texture make them a favourite choice for consumers in recent years.
Breakfast cereals are undergoing change with more product variety and brands being found. One of the underlying reasons being there are more distribution channels available.
PepsiCo Inc (Quaker) is one of the long-standing players with specialisation in oatmeal. Apart from its strong emphasis on the health benefits of B-glucan in is “works hard for you” thematic advertising, the brand attracted consumers by infusing more healthy elements and nutritious ingredients in its oatmeal in order to make consumption more interesting.
Kellogg Co (Kellogg’s) was the leading player in flakes, family and children’s breakfast cereals in 2018. Its signature series Special K and Corn Flakes stay top of mind among consumers.
Dah Cheong Hong Ltd (Cheer) is a new entrant in breakfast cereals. As one of the leading food and beverage distributors in Hong Kong, the company in recent years has endeavoured to establish its private label line.
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This industry report originates from Passport, our Packaged Food market research database.