The consumption of breakfast cereals in Bolivia remains low compared to other countries in South America. One of the main limitations to breakfast cereals is its considerably high unit prices, meaning consumption is mainly attributed to the middle and upper classes.
International brands are highly visible in breakfast cereals, as they have a wide range of products and are responsible for a high degree of innovation. Their brands are highly recognisable amongst most Bolivian consumers, particularly those from middle- and high-income households.
Children’s breakfast cereals is anticipated to record the most dynamic growth in 2020 overall. As schools were closed from March to June, children were spending everyday at home with their parents and having all three meals in the home.
After performing well in response to the pandemic, breakfast cereals is anticipated to see declining current values sales at the start of the forecast period. The main reason for this will be due to the reduction to purchasing power as a result of the financial backlash of the pandemic.
Concerns about health and wellness will lead consumers to change their eating habits over the forecast period, especially in wake of the COVID-19 pandemic. Likewise, as lockdown eases and busier lifestyles resume, more people will look for easy ways to prepare meals.
Standard and economy brands are likely to continue to lead breakfast cereals in Bolivia over the forecast period due to the complicated economy caused by the pandemic. Apart from price, distribution is the main point of competition for both standard and economy brands.
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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