Breakfast cereals will see more dynamic increases in retail volume sales than in retail value sales over the forecast due to the expected stabilisation of retail prices. The category will develop positively, driven by Bulgarians' increasing trend toward healthy foods, leading to muesli and granola retaining its position as the fastest growing category.
Breakfast cereals is a relatively mature category in Bulgaria but retains room for growth and innovation. As such, new varieties of breakfast cereals that offer more nutritional value will drive the category’s dynamics.
As well as generally healthy versions, there is likely to be an increased number of organic breakfast cereals available in Bulgaria over the forecast period. Such products are set to enjoy growing penetration and awareness through specialised health stores like Balevbiomarket.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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