Over the forecast period, leading players in breakfast cereals in Pakistan will identify key opportunities to capitalise on the increasing interest that middle-class Pakistanis have in healthy packaged food. This is likely to result in slight tweaks to the core messaging within the marketing campaigns for major brands.
A key factor supporting sales of breakfast cereals in recent years has been the increasingly wide distribution of these products throughout the country, although it should be noted that, at the end of the review period, the availability of most brands of breakfast cereals was still limited to major urban areas. Nevertheless, urban consumers are expected to have increased access to breakfast cereals in the coming years as leading brands look to expand their traditional systems to attract a wider audience.
Traditionally, only flakes and hot cereals were consumed in suburban or rural areas, but with widespread distribution networks and marketing, children’s breakfast cereals and other options can also penetrate rural markets. Thanks to the likely widening of distribution networks for leading breakfast cereal brands, numerous new players will enter the category over the forecast period and engage in product innovation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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