Despite the current economic crisis in Tunisia, several international brands are attracted by the growth prospects of the Tunisian breakfast cereal category. In 2022, several new imported products are available in hypermarkets and supermarkets such as Bakalland and Santé which are sold exclusively in modern grocery retailers.
Tunisians are heavily influenced by social media on Instagram and Facebook, although this is more pronounced in the young, with many following and gaining inspiration from influencers. Several Tunisian companies are trying to take advantage of the popularity of these influencers to promote their brands.
Tunisian brands are trying to compete with international breakfast cereals by launching higher quality products with attractive packaging. In 2022, the company Mad Cereals that specialises in potato chips launched a new range of breakfast cereal flakes and muesli.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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