Executive Summary

Nov 2019
PROSPECTS
Changing lifestyles are expected to continue driving healthy growth

Growth is high for breakfast cereals over the forecast period, as children and teenagers increase their consumption. This trend is due to families turning to convenient breakfast options, swayed by promotional campaigns carried out by leading players, especially Nestlé SA.

Growth is expected to be threatened by the worsening economic conditions

The growth slowdown of breakfast cereals is attributed to maturity, as well as the anticipated increase in unit prices. The declining disposable incomes of consumers is also a potential threat to performance, nevertheless, the expected growing availability of domestic brands over the forecast period, with an improved quality, will make breakfast cereals more affordable, and accessible to most consumers groups.

Health and wellness will be the focus of upcoming launches

Players will be focusing on breakfast cereals for adults over the forecast period, introducing healthier options in line with the rising health and wellness trend. Many breakfast cereals will be promoted for their health and functional benefits, with muesli expected to become available in supermarkets - attracting consumers who are searching for products with healthy attributes.

COMPETITIVE LANDSCAPE
Nestlé maintains its lead through strong brand recognition and high-quality products

Nestlé continued to lead breakfast cereals in value terms in 2019. The main reason for Nestlé's leadership is its strong brand recognition, along with the excellent quality and taste of its products, especially its leading brand Chocapic.

The local player Cérégal continues to challenge Nestlé for the top spot

Cérégal continues its positive performance in 2019, creeping close to leading player Nestlé. The domestic player is gaining share due to its economy brands that have competitive prices, targeting lower and middle-income consumers.

International brands lead, but the share of local products is continuing to grow

The big two global players, Nestlé and Kellogg, remained amongst the top three players in breakfast cereals in 2019, representing a significant share of value sales due to their strong brand recognition.

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Breakfast Cereals in Algeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in Algeria?
  • What are the major brands in Algeria?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Breakfast Cereals in Algeria - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles are expected to continue driving healthy growth
Growth is expected to be threatened by the worsening economic conditions
Health and wellness will be the focus of upcoming launches

COMPETITIVE LANDSCAPE

Nestlé maintains its lead through strong brand recognition and high-quality products
The local player Cérégal continues to challenge Nestlé for the top spot
International brands lead, but the share of local products is continuing to grow

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Packaged Food in Algeria - Industry Overview

EXECUTIVE SUMMARY

Low disposable income levels threaten packaged food
Demand for quick, convenient meals boosts value sales for packaged goods
The ban on imports is positive news for domestic players
Independent small grocers are the leading distribution channel, benefiting from an extensive presence in Algeria
Demographic trends will drive growth in packaged food consumption over the forecast period

FOODSERVICE

Sales to Foodservice
Packaged food volume sales to foodservice will increase as busy consumers eat out more often
A rise in chained players will boost value sales
Foodservice volume sales are set to remain low despite an increase in consumers
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources