Further strong growth is anticipated in line with the rising awareness of and demand for nutritious, quick and convenient breakfast cereals. As a result, the expected overall retail volume and value (constant 2022 prices) CAGRs for breakfast cereals are faster than the increases projected for 2022 as a whole.
Digital marketing is likely to remain a major marketing strategy in the forecast period, as many consumers already look for product information online before making purchases (online or offline). Having a good presence online is consequently perceived to be a crucial factor in a brand’s performance.
The development of a social media presence and engagement feeds into e-commerce, which spread as the LSSR measures introduced to control the spread of COVID-19 in Indonesia created a need for convenient and safer shopping. E-commerce is expected to continue to develop as a retail channel throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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