Breakfast cereals will post robust growth over the forecast period, in both volume and current value terms. As in the review period, current value growth will prove to be far stronger, due to ongoing price hikes and the growing popularity of more expensive, healthier-positioned products.
Hot cereals will see the strongest performance in current value terms, as consumers focus on maintaining a healthier, more nutritious diet in the aftermath of the COVID-19 pandemic. In addition, the forecast period will see the increasing use of oats as an ingredient in recipes, as the leading manufacturers seek to expand the number of usage occasions for such products, fuelled by posts on social media.
Imported breakfast cereals started to be available once again at the end of the review period, following shortages associated with the COVID-19 pandemic, which created challenges around imports and exports. Imported cereals are mainly available through modern retail channels, which limits volume sales to a degree.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!