The strengthening and extension of the Public Health Product Tax to new goods was included in the decree on extra-profit taxes. For this reason, as of 1 July 2022, goods considered to be less “unhealthy”, such as muesli and cereals were taxed accordingly.
In the forecast period, customers are likely to prioritise breakfast cereals that offer comfort, health and ease and speed of preparation and consumption. These key advantages are appearing on new graphics and, in several cases, leading to packaging design changes.
Seniors (including retirees) account for a strong share of oatmeal sold in Hungary. For older and elderly consumers, oatmeal is an affordable source of energy and nutrition.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!