Over the forecast period, breakfast cereals is expected to record further growth; however, this growth comes from a low base and the category will remain relatively insignificant in the country as there is no tradition of eating breakfast cereal in the country. Breakfast cereals is not expected to become a significant alternative to baked goods, eggs and pastries as a breakfast option in the period to 2027.
Children are expected to remain the main consumers of cereals in the country over the forecast period. Various options and brands are mainly marketed for children, with parents being suspicious about the nutrition value of these products.
The majority of less common or traditional products, including breakfast cereals, in Azerbaijan are mid- and high-income earners who are concentrated in Baku. This is set to continue over the forecast period, with sales in breakfast cereals mainly supported by demand from busy urban dwellers.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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