The health and wellness trend is impact on sales of breakfast cereals in the forecast period. Despite this tendency being niche in other areas of staple foods, this is not the case in breakfast cereals, with consumers expected to look to substitute brands with a high sugar content with more natural and healthier options.
As in some other categories of staple foods, breakfast cereals are expected to show evidence of polarisation. While middle- to upper-income consumers will continue to seek out higher quality brands such as Kellogg’s and Nestlé, with their increasingly interesting flavour combinations, there will also be an concurrent demand for more accessible private label options and low-cost brands such as Shakalaka, Sabemas, Suli and Excellent.
As breakfast cereals is a mature category in Guatemala, innovation tends to be limited, with few new variants making an entrance each year. However, companies have recently been innovating in terms of packaging to appeal to low-income households.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!