Executive Summary

Nov 2018
PROSPECTS
Breakfast cereals increasingly consumed throughout the day

Breakfast cereals are no longer only consumed for breakfast, with consumers increasingly eating products in this area during the day and as snacks. High versatility makes breakfast cereals ideal snacks, with manufacturers promoting muesli and granola not only for meals but also for direct consumption as snacks.

High unit price hikes curbed due to GST

All breakfast cereals are unified and fall under tariff item classification number 1904 of the Goods and Services (GST) regime, with the new fixed levy of 18% being below the previous 26%. This new lower tax rate boosted value sales during 2018 since many breakfast cereals manufacturers have passed on benefits to consumers by reducing the annual hike in unit prices.

Traditional breakfast cereals face intense competition from oat-based cereals

Consumers are gradually moving towards hot cereals, muesli and granola from flakes as they have started to realize the health benefits of the former. Consequently, retail value growth within flakes was lower than for other breakfast cereals during 2018.

COMPETITIVE LANDSCAPE
Kellogg India continues to lead breakfast cereals

Kellogg India, the leading player in breakfast cereals, continued to launch new products during 2018 to suit the needs of consumers. During October 2018, Kellogg launched Kellogg Choco Fills, which can be consumed as a breakfast cereal for children and as a snack.

Targeting health conscious consumers

The company also claims Kellogg Choco Fills is a healthy breakfast cereal since it is baked and not fried, made with rice, oats and wheat. The brand also provides protein and fibre, is fortified with vitamin B, and is naturally cholesterol-free.

Nestlé India enters breakfast cereals with NesPlus brand

During July 2018, Nestlé India launched its NesPlus brand and officially entered breakfast cereals in India. The range of products under NesPlus includes Kokos, Choco-Burst Fillows, Strawberry-Burst Fillows and Nutty Honey Granola.

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Breakfast Cereals in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in India?
  • What are the major brands in India?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Breakfast Cereals in India - Category analysis

HEADLINES

PROSPECTS

Breakfast cereals increasingly consumed throughout the day
High unit price hikes curbed due to GST
Traditional breakfast cereals face intense competition from oat-based cereals

COMPETITIVE LANDSCAPE

Kellogg India continues to lead breakfast cereals
Targeting health conscious consumers
Nestlé India enters breakfast cereals with NesPlus brand

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources