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Country Report

Breakfast cereals in

Breakfast Cereals in India

30 pages, Dec 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Consumers in India like their breakfast to have savoury and sweet flavours; similarly, in regard to breakfast cereals, people prefer oat flavours and traditional flavours such as masala. The popularity of oats has risen among Indian consumers and has now evolved to the level of traditional flavours such as masala and vegetable. Sweet-flavoured breakfast cereals, eg chocolate, strawberry and honey, are enjoyed by all age groups; however, savoury flavours are popular among teenagers and older consumers.

COMPETITIVE LANDSCAPE

Kellogg India retained the lead in breakfast cereals in 2017, holding a 56% value share. The company has products available in all categories of breakfast cereals and it constantly launches new products every year. Having had a presence in India for many years, the company has a good brand-recall level and has established a good distribution network, with its products being available across the nation. All this has put it far ahead of other players.

PROSPECTS

Innovation in products to suit the tastes of Indian consumers are expected to drive the growth of breakfast cereals in the forecast period. Since products such as oats poha and oats upma are already instant hits, manufacturers such as MTR Foods Pvt Ltd are looking to expand their product portfolios to include other variations of Indian dishes that are made of oats and other breakfast cereals.

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Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in India?
What are the major brands in India?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Breakfast Cereals in India - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Breakfast Cereals in India - Company Profiles

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts healthy growth in 2017

Convenience and healthy eating trends continue to drive sales

Smaller companies gaining sales share and competing strongly with leading players

Modern grocery retailers slowly gaining sales share from traditional retailers

Growing necessity, convenience and availability to drive future growth

KEY TRENDS AND DEVELOPMENTS

Packaged food categories fight to attract consumers

Outlook

Urbanisation and rural growth creating opportunities

Outlook

Modern grocery retailers emerging as strong distribution channel

Outlook

Intensifying competition fuels innovation and sustained growth

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Breakfast Cereals in India

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Breakfast Cereals in India - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Breakfast Cereals in India - Company Profiles

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts healthy growth in 2017

Convenience and healthy eating trends continue to drive sales

Smaller companies gaining sales share and competing strongly with leading players

Modern grocery retailers slowly gaining sales share from traditional retailers

Growing necessity, convenience and availability to drive future growth

KEY TRENDS AND DEVELOPMENTS

Packaged food categories fight to attract consumers

Urbanisation and rural growth creating opportunities

Modern grocery retailers emerging as strong distribution channel

Intensifying competition fuels innovation and sustained growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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