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Learn moreDec 2020
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Breakfast cereals has seen higher retail volume growth than for several years in 2020, along with an even stronger current value increase. Home seclusion due to measures to try and stop the spread of COVID-19 led to higher growth for breakfast cereals, as during the lockdown imposed by the Government of India, consumers stockpiled these products as they have a long shelf life and offer an easy and convenient option for breakfast.
Even before the pandemic consumers were focusing on eating healthy, natural and organic foods, and the virus has accelerated this trend. Muesli and granola and hot cereals are seen as natural, healthy options, whilst hot cereals also meets the preference amongst Indian consumers for a hot breakfast.
Kellogg India has remained the leader in breakfast cereals in value terms in 2020. The company has leveraged its understanding of the local palate to offer variants such as thandai badam and rose-flavoured corn flakes to appeal to Indian consumers, whilst also offering convenience and good nutrition.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Breakfast cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Breakfast cereals in India market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.