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Country Report

Breakfast cereals in

Breakfast Cereals in India

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Seen as an easy and convenient option, breakfast cereals sees strong retail growth

Breakfast cereals has seen higher retail volume growth than for several years in 2020, along with an even stronger current value increase. Home seclusion due to measures to try and stop the spread of COVID-19 led to higher growth for breakfast cereals, as during the lockdown imposed by the Government of India, consumers stockpiled these products as they have a long shelf life and offer an easy and convenient option for breakfast.

All categories perform well, led by the healthiest references

Even before the pandemic consumers were focusing on eating healthy, natural and organic foods, and the virus has accelerated this trend. Muesli and granola and hot cereals are seen as natural, healthy options, whilst hot cereals also meets the preference amongst Indian consumers for a hot breakfast.

Kellogg India sees share decline due to stronger preference for healthier cereals

Kellogg India has remained the leader in breakfast cereals in value terms in 2020. The company has leveraged its understanding of the local palate to offer variants such as thandai badam and rose-flavoured corn flakes to appeal to Indian consumers, whilst also offering convenience and good nutrition.

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Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in India?
What are the major brands in India?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Breakfast Cereals in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Seen as an easy and convenient option, breakfast cereals sees strong retail growth

All categories perform well, led by the healthiest references

Kellogg India sees share decline due to stronger preference for healthier cereals

RECOVERY AND OPPORTUNITIES

Stronger growth expected in the forecast period as consumers seek quick nutrition

Healthier categories set to see highest growth as COVID-19 raises health awareness

Consumers will be price-conscious, but players will act to maintain growth

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice severely impacted by social distancing and imposition of lockdowns
Ice cream and edible oils witness strong declines
Recovery not expected until 2021

Consumer Foodservice

Fight back starts as consumer foodservice players engage in extraordinary measures to maintain their operations
Food delivery resilient compared to dine in with recovery nearing pre-COVID levels
New social engagement constructs encourage some consumers to dine at home

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Breakfast Cereals in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Seen as an easy and convenient option, breakfast cereals sees strong retail growth

All categories perform well, led by the healthiest references

Kellogg India sees share decline due to stronger preference for healthier cereals

Samples

Overview

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Table of Contents

Breakfast Cereals in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Seen as an easy and convenient option, breakfast cereals sees strong retail growth

All categories perform well, led by the healthiest references

Kellogg India sees share decline due to stronger preference for healthier cereals

RECOVERY AND OPPORTUNITIES

Stronger growth expected in the forecast period as consumers seek quick nutrition

Healthier categories set to see highest growth as COVID-19 raises health awareness

Consumers will be price-conscious, but players will act to maintain growth

CATEGORY DATA

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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