Executive Summary

Oct 2019
PROSPECTS
Competition from healthier and more convenient categories to hamper retail volume growth as lifestyles change

Convenience is one of the main attributes of breakfast cereals, as they only need mixing with milk or water to be ready to eat. This was the main driver of growth over the review period.

Companies include healthier ingredients in an attempt to combat the unhealthy image of breakfast cereals

Breakfast cereals are increasingly gaining a somewhat unhealthy image as a result of the high sugar content of some products. Given the growing health and wellness trend globally, breakfast cereal players are beginning to develop new products which include ingredients perceived as healthy and functional.

Muesli and granola is set to gain relevance

Muesli and granola recorded good retail volume growth over the review period, albeit from a small base. The positive consumer perception of these products is understandable as many Mexicans are trying to adopt healthier lifestyles and are looking for convenient products that can provide them with the energy they need.

COMPETITIVE LANDSCAPE
Kellogg de México maintains its strong lead with extensive distribution and new launches

Kellogg de México retained its strong lead in breakfast cereals in 2019. The company owns an extensive brand portfolio which includes some of the best-positioned brands in this category, such as Kellogg’s Special K, Zucaritas and Choco Krispies, amongst others.

New product developments likely to focus on convenience and affordability

New product launches are likely to consider consumers’ changing lifestyles over the forecast period. The possibility to transport products is gaining relevance, as people spend more time travelling.

Private label to contribute to growth

The availability of private label ranges and the expansion of product portfolios is also expected to drive growth of breakfast cereals over the forecast period. Increased competition will likely be observed as private label retailers launch more sophisticated products, including the use of licenses and different flavours, as well as more attractive packaging.

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Breakfast Cereals in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in Mexico?
  • What are the major brands in Mexico?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Breakfast Cereals in Mexico - Category analysis

HEADLINES

PROSPECTS

Competition from healthier and more convenient categories to hamper retail volume growth as lifestyles change
Companies include healthier ingredients in an attempt to combat the unhealthy image of breakfast cereals
Muesli and granola is set to gain relevance

COMPETITIVE LANDSCAPE

Kellogg de México maintains its strong lead with extensive distribution and new launches
New product developments likely to focus on convenience and affordability
Private label to contribute to growth

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food
Packaged products continue to gain share as consumers seek convenience
Major players in staples focus on adding value
Modern grocery retailers begin to favour packaged products
Positive performance expected

FOODSERVICE

Sales to Foodservice
More people eating outside of the home shapes the offer of products
Convenience an important factor for foodservice operators
Client service to stir competition within sales to foodservice
Consumer Foodservice
Foodservice sales through forecourt retailers to grow
Specialist coffee and tea shops are the leading players within cafés/bars
Good prospects for consumer foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources