Competition from private label is expected to grow in breakfast cereals over the forecast period with high inflation and the rise in the cost of basic necessities likely to push more consumers to switch to more affordable alternatives to their favourite brands. Even in areas such as muesli and granola, which is characterised by relatively high unit prices and targets more affluent families, private label is expected to make gains as retailers look to expand beyond basic ranges to offer more value and more interesting options.
In September 2021, a group of legislators presented a new legal initiative to regulate the use of trans fats in foods and beverages, with this coming as a result of a growing focus on the potential dangers presented by the use of these ingredients. With manufacturers of breakfast cereals having already been hit by the new black seals legislation this proposal could apply further pressure as it could force some players to reformulate their products.
Price increases are likely to continue being seen in breakfast cereals over the forecast period, with manufacturing costs showing no signs of stabilising at the time of writing this report. If the price of breakfast cereals continues to rise then this will likely encourage consumers to prioritise their spending on essential food products such as milk, eggs and tortillas which are more affordable and versatile compared to breakfast cereals.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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