Innovation in terms of new products and flavours is increasingly being seen among smaller companies operating within breakfast cereals, with these players being more adventurous than the major manufacturers. For instance, French company Hoope has introduced superfoods into its list of ingredients with it now offering muesli containing berries, super-seeds and spirulina.
Bulk buying opportunities are increasing for breakfast cereals. As part of the initiative for retailers to offer 20% of their products in bulk by 2025, many supermarkets are now offering both branded and private label products through bulk dispensers.
Hot cereals and muesli and granola have continued to see healthy retail volume growth in 2022, although growth has slowed considerably after the peak seen in 2020. The combination of a mild winter plus a hot summer in both 2021 and 2022 has meant that demand for these warming breakfast cereals has dropped.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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