After a projected further drop in retail volume sales in 2023, breakfast cereals is expected to return to positive, if modest, retail volume growth through the forecast period. The health and wellness trend is set to drive interest in the category.
Following the lead of large companies like Nestlé Costa Rica, players are expected to focus strongly on sustainability in the forecast period. In February 2022, Nestlé launched a new image for its Fitness brand through the packaging.
In order to preserve price positions, owners of brands and products that are targeted at upper-income and other less price-sensitive consumers should look to strengthen their relationships over the forecast period. Such brands and products will require added-value attributes through new product development and innovation, while manufacturers that use digital marketing via social media can widen awareness of such options.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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