Over the forecast period, breakfast cereals’ unit price is expected to continue increasing. The largest increases are expected early in the forecast period, and there is uncertainty regarding wheat prices and supply chain issues.
In line with the health trend, breakfast cereals that are perceived as healthier such as oatmeal and muesli, are performing better. Oatmeal is gaining popularity as a breakfast cereal as it is eaten as a porridge, cold with milk, and even as an ingredient for baking healthy cookies and snacks.
Granola is unlikely to perform well over the forecast period, struggling with the perception that it is not a healthy option. As a result, growth is likely to be slow.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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