Executive Summary

Nov 2018
PROSPECTS
Health awareness has negative impact on breakfast cereals

The 2016 salmonella crisis that caused a drop in sales may be over, but breakfast cereals continued to be affected by the ongoing health trend. This is true of both children's breakfast cereals and of flakes.

Muesli and oatmeal grow in accordance with health trend

According to the health trend, categories perceived as healthier are producing faster growth; muesli and granola, as well as oatmeal in hot cereals. Oatmeal is gaining in popularity as a breakfast cereal, eaten as porridge, cold with milk and even as an ingredient for baking healthy cookies and snacks.

Future reform will lead to decline for children's breakfast cereals

The Ministry of Health plans to implement a food labelling reform in 2020, in which products that are high in fat, sodium or sugar will be marked with negative labelling. This is expected to have a considerable impact on children's breakfast cereals, which are typically high in sugar.

COMPETITIVE LANDSCAPE
Unilever Israel leads due to strong brands

Unilever Israel Ltd continued to lead breakfast cereals in 2018, due to its strong brands, which are well known and appreciated such as Telma Cornflakes and Kariot. The company also benefits from widespread distribution as it offers a wide product portfolio within breakfast cereals.

Small brands and private label gain share

Among the companies that benefited from Unilever's struggles is Moshe Sides & Son Ltd, which distributes the brand Post. Its distribution expanded during the last three years of the review period, as well as its product portfolio.

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Breakfast Cereals in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in Israel?
  • What are the major brands in Israel?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance
Healthy eating trend continues to evolve
Contrasting fortunes for top two competitors in packaged food
Discounters and supermarkets still lead despite gains by other distribution channels
Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice
Demand for frozen processed red meat slows as burger fast food players choose chilled and fresh alternatives
Increasing specialisation evident among foodservice players offering Asian cuisine
Use of milk alternatives rises among cafés and specialist coffee shops operators
Consumer Foodservice
Rising costs lead more foodservice players to switch from fresh to processed ingredients
High risk and rising costs encourage shift from casual dining to street food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources