Retail value sales of breakfast cereals are fairly mature in Latvia, with a shrinking population and a low fertility rate weighing on demand growth. With economic uncertainty expected to prevail in the coming years consumers will continue to adopt a frugal mindset and seek value when buying breakfast cereals.
Breakfast cereals with a health and wellness positioning will continue to drive category growth. Muesli and granola will be the best performer in breakfast cereals during the forecast period as a whole, as it will continue to be buoyed by the health and wellness trend.
The arrival of German discounter Lidl in Latvia in October 2021 is likely to boost the presence of private label products in the forthcoming years. Grocery retail chain Rimi Latvia SIA’s ICA private label brand already ranks sixth in terms of retail value share, demonstrating the potential of private label in breakfast cereals.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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