Despite inflationary pressures and the rising cost of living, sustainability and wellness are key features that Australians are expected to consider when making their purchasing decisions over the forecast period. A new generation of consumers emerging from the pandemic are more mindful of their product choices, origins and the environmental cost of their food.
Post-pandemic, Australians are becoming increasingly selective as well as more involved in their purchasing decisions as they choose products that allow them to indulge in enriching eating experiences, whilst also being nutritionally nourishing. Local consumers are seeking healthier options of breakfast cereals, driving growth and innovation for fortified functional options.
Australians consider flavour, nutrition and convenience when making their purchasing decisions, with flavour likely to be a key factor driving growth over the forecast period. As preferences and lifestyles present changes in food consumption habits, category players have more ways to connect with consumers to establish stronger relationship.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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