While demand for breakfast cereals is by no means mature in Kazakhstan, the forecast period is expected to see the category record merely moderate positive sales growth, rather than a very dynamic performance. Although interest in various different types of breakfast cereals is growing among the population, many parents harbour concerns about the high sugar content of many RTE cereals, specifically those which target children.
The forecast period is expected to see hot cereals continue to record positive growth in Kazakhstan, with the similarity between these products and traditional types of grain porridge a major asset to the category’s key players. However, it is also possible that sales of packaged hot cereals will face competition from these traditional grain porridges, especially buckwheat.
While many consumers remain concerned about the high sugar content of RT cereals, especially children’s but cereals, the fact that so many people living in Kazakhstan are so fond of sweet food means that the category is expected to continue recording positive sales growth over the forecast period. However, it is likely that a significant proportion of consumption of children’s breakfast cereals will in fact take place at other times of the day as these products are often regarded as preferable to other types of snacks or desserts as they are relatively nutritious due to fortification and the inclusion of various types of grain, as well as being lower in sugar than confectionery, for instance.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!