Nestlé looks set to take the leading position in breakfast cereals in 2022 thanks to its portfolio of popular and well-known brands such as Country, Nesquik, Fitness and Cheerios. These brands benefit from customer loyalty from kids and adults who appreciate the taste and texture of their products.
Due to high inflation and the increase in manufacturing costs, promotional activities on breakfast cereals products have been more limited in 2022. Nonetheless, some players like Nestlé have still managed to continue offering promotions with these mainly being seen in hypermarkets and supermarkets such as Tamimi and Danube.
Hot cereals is expected to remain the largest category in breakfast cereals throughout the forecast period with it continuing to see strong growth in retail volume terms thanks to the associated benefits of eating oats. Sales will likely be driven by heightened interest in health and wellness among local consumers, with COVID-19 having pushed more consumers to adopt healthier lifestyles.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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