While private label only has a small share in breakfast cereals it is starting to gain popularity in Saudi Arabia with this pattern expected to continue over the forecast period. This is mainly due to the impact of price rises that have been seen across packaged food which has made consumers smarter in their shopping habits.
As part of its Vision 2030 strategy, Saudi Arabia is likely to remain focused on raising awareness towards the importance of following a healthier lifestyle, which in turn is likely to influence consumer purchasing behaviour. Not only is this likely to favour breakfast cereals with a healthier image, such as oats, but it is also likely to encourage more players to invest in developing healthier options with less salt, fat and sugar and more fruit, nuts and grains.
With the cost of living increasing in Saudi Arabia, some less affluent consumers have been looking for ways to save money, including when it comes to shopping for breakfast cereals. Many of these consumers have been focusing on promotional activities, while others have switched to alternative distribution channels such as discounters that offer their favourite brands but at lower prices.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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