Trends related to the pandemic caused volatility in breakfast cereals from 2020 through to 2022. Lockdowns and restrictions in 2020 led to a shift in sales, boosting retail growth and causing a decline in foodservice sales.
Prior to and throughout the pandemic, many consumers made health and lifestyle changes to protect their overall health and immunity. Consumers are increasingly seeking out healthy options, which presents an opportunity for breakfast cereals manufacturers throughout the forecast period.
Retail sales of breakfast cereals struggled off and on for many years prior to 2020, but then lockdowns and social distancing restrictions led many consumers to eat primarily at home, boosting retail sales. As consumer mobility increased in 2021, retail sales declined once again, and are expected to remain negative in 2022 as inflationary pressure and supply disruptions worsen.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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