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Breakfast Cereals in South Korea

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Breakfast Cereals industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Breakfast Cereals in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Breakfast Cereals in South Korea?
  • Which are the leading brands in Breakfast Cereals in South Korea?
  • How are products distributed in Breakfast Cereals in South Korea?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Breakfast Cereals in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 contributes to increasing sales of all breakfast cereals
Healthy eating trend increases demand for hot cereals and muesli and granola
Dongsuh Foods and Nong Shim Kellogg dominate but see falling shares

RECOVERY AND OPPORTUNITIES

Hot cereals will need a new strategy to stay relevant in the market
A new driving force required to for puffed cereals
Mounting competition set to limit unit price increases for muesli and granola

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Foodservice players and retailers alike embrace online operations
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Footfall remains down as consumers doubt safety of dining in Operating restrictions cause sharp decline in sales to foodservice Pizza popularity allows cheese sales to breathe, while milk demand remains fresh
Consumer Foodservice
Unavoidable losses incurred despite outlets remaining open School closures strongly dampen foodservice performance in convenience stores Mobile app proliferation facilitates surge in demand for home delivery
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Breakfast Cereals research and analysis database.

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