Despite the trends favouring health and convenience, breakfast cereals is a mature category with predictions for stagnating retail volumes over the forecast period. This will be primarily due to the lack of distinctive differentiation points that would allow breakfast cereals to outshine alternative breakfast or snacking options, such as baked goods.
Growth in breakfast cereals in South Korea has been driven by muesli and granola to a large extent in recent years, and this trend is expected to persist over the forecast period. In comparison with traditional RTE cereals, granola is considered more appropriate in terms of the scalability of the product line-up, as various ingredients, such as nuts and fruits, can be incorporated.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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