Although disputed, the perceived health benefits of breakfast cereals by local consumers who are influenced by the health and wellness trend are a major factor driving category demand. This trend is set to remain significant over the course of the forecast period; however, due to saturation of the market, its growth will be slower relative to the review period.
Muesli and granola have become increasingly popular in North Macedonia throughout the review period. As the influence of the health and wellness trend intensified towards the end of this period and thanks to their versatility, muesli and granola witnessed increased volume demand, resulting in significant retail value growth.
Children in particular enjoy breakfast cereals, especially those that come in interesting flavours and shapes. Leading breakfast cereals manufacturers are therefore constantly innovating to introduce an ever-expanding range of products and brands to appeal to young children.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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