Aside from a strong health positioning, the premiumisation trend continues to gain in importance and popularity in breakfast cereal and will continue becoming increasingly important over the forecast period. Other trends such as locally sourced, organic, and food certification (such as the Keyhole label, KRAV, and EU organic) will also remain very prevalent within breakfast cereals when compared with many other packaged food categories.
Private label made considerable gains in value share during the review period and is expected to augment its position further during the forecast period. Like many other packaged food categories, premium-oriented private label ranges such as ICA I Love Eco, ICA Gott Liv (good life), Garant, and Änglamark, have gained in popularity as they successfully combine quality with reasonable prices.
Despite currently having a low penetration, the gluten-free trend within breakfast cereals is expected to continue growing over the forecast period. The proportion of Swedes to have celiac disease is thought to be 2% - one of the highest proportions in Europe.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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