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Breakfast Cereals in Sweden

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Breakfast Cereals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Breakfast Cereals in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Breakfast Cereals in Sweden?
  • Which are the leading brands in Breakfast Cereals in Sweden?
  • How are products distributed in Breakfast Cereals in Sweden?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Breakfast Cereals in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion sees consumers use added time to prepare and consume breakfast cereals before studying or working from home
The pandemic intensifies already strong health and wellness trend to favour hot cereals and muesli and granola
Lantmännen Cerealia leverages new product development and health-positioning of Axa hot cereals to retain leading position

RECOVERY AND OPPORTUNITIES

Positive growth anticipated as health-positioning boosts sales of key breakfast cereals, although obesity concerns likely to see a move away from children’s options
Manufacturers are required to incorporate health and premium aspects to stay or forge ahead of an increasingly dynamic and competitive field
The developing offer of health and premium options enables private label to increase pressure on branded players

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice suffers as consumers adhere to government social distancing and crowding measures to limit the spread of COVID-19 Strong omnichannel suppliers are able to offset losses in on-trade sales, while pure foodservice suppliers look to various strategies to cope with the effects of the pandemic Suppliers cater to the increasing demand for healthier and more ethical and sustainable products to expand their potential customer base
Consumer Foodservice
Online and home delivery services set to continue to add dynamism to consumer foodservice in the forecast period Prolonged COVID-19-related limitations set to slow recovery, although restrictions on international travel retain a large captive audience for consumer foodservice in and out of holiday periods Consumer foodservice players look to environmentally-friendly strategies and healthier menus to improve their image in a reduced arena
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Breakfast Cereals research and analysis database.

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