Local consumers are now more confident shopping for groceries online since the pandemic. Therefore, sales of breakfast cereals through e-commerce continue to rise in 2022, and are likely to continue on an upwards trajectory over the forecast period due to growing demand for convenience as consumers resume busy lifestyles.
Hot cereals, offering oat-based products such as porridge, are predicted to gain further growth momentum over the forecast period, driven by rising awareness among local consumers of their perceived health benefits. This will give a significant push to hot cereals which holds much lower share within breakfast cereals compared to the RTE format.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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