Overall breakfast cereals in Japan is expected to see growth in both retail current value and retail volume terms over the forecast period, driven mainly by the health and wellness trend. Rising consumer health-consciousness and increasing interest in nutrition were already exerting a growing influence on demand in breakfast cereals prior to COVID-19, but the experience of the pandemic served to bolster consumers’ focus on health and the role of a nutritious diet in maintaining physical and mental wellbeing.
The continuation of home working or hybrid working will also support the growth of breakfast cereals over the forecast period. Although Japan’s traditional business culture had largely limited remote working, COVID-19 has made working at home a reality for millions of workers who may previously have never had the opportunity to do so.
Breakfast cereals in Japan is now reaching a fair degree of maturity. Manufacturers are therefore now transforming their business strategy to go beyond breakfast, introducing new consumption occasions in order to make breakfast cereals foods that can be consumed at any time, anywhere.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!