Breakfast cereals is expected to see modest growth over the forecast period, due mainly to the fact that such products are fairly expensive, especially due to being imported, and considered more as a treat. Moroccans are accustomed to having a morning breakfast usually consisting of bread with spreads, olive oil or cheese.
Sales of breakfast cereals will largely continue to be curtailed by their limited availability in modern stores such as hypermarkets and supermarkets, thus appealing mostly to upper-income consumers. The mass consumer base has yet to experience breakfast cereals, since they are scarce in independent grocery outlets.
Family breakfast cereals, which consists of flakes and muesli, is expected to continue to underperform over the forecast period, as such products are fairly expensive. Pre-pandemic, family breakfast cereals rose steadily at the beginning of the review period and demand increased in line with rising health awareness and rising disposable incomes.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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