Breakfast Cereals

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice ...

The food labelling law, implemented in mid-2016, has changed the way of competing in this category. Most cereals, targeting both adults and children, exceed the limits of calories per 100 grams and thus cannot be free of "high in" labels on their ...

According to the Chinese Dietary Guidelines published by the National Health and Family Planning Commission of the People’s Republic of China, Chinese people are recommended to have a nutritious and balanced breakfast containing high levels of ...

Value growth observed in breakfast cereals in 2018 was consistent with what was seen in 2017, as well as being in line with the review period value CAGR. Brands in breakfast cereals continued to focus on incorporating the use of superfoods into new ...

Rising cross-category competition from yoghurt, biscuits and snack bars had a significant impact on sales of breakfast cereals in 2017 and 2018. In particular, products rich in protein are increasingly hampering growth within breakfast cereals, such ...

As nutritional value continues to be an overriding priority for consumers, the reaction of companies has intensified. More specifically, as the importance of breakfast becomes more pronounced, packaging formats and ingredient profiles have led the ...

Granola shows the strongest value growth underpinned by the health and wellness trend in cereals. Previously, cereals were considered a convenient food and some brands are strongly favoured as weight management foods by female consumers. However, ...

Breakfast cereals is projected to continue to increase in Algeria over the forecast period, due to an expected increase in consumption by children and teenagers. This will be supported by the trend towards convenient family breakfasts, and by ...

During the review period, breakfast behaviour in Germany saw considerable changes, and further transformations are expected over the forecast period. In the context of employment figures being at unprecedented levels, a growing proportion of the ...

As expected, breakfast cereals in Japan reversed its negative volume and value growth in 2018, supported by manufacturers’ strategic focus on digestive health. In 2017, breakfast cereals in Japan recorded a sharp decline for the first time since ...

Breakfast cereals volume sales increased for a second year in a row in 2018, with demand being fuelled by the improving economic situation and healthy lifestyle trend. A growing number of local consumers are purchasing healthy breakfast cereals in ...

Breakfast cereals are not a traditional breakfast food in Bosnia-Herzegovina, instead being viewed as a novelty from the West. Nevertheless, many consumers in the country have adopted products in this area as a convenient breakfast solution over the ...

The breakfast scene in Croatia is changing constantly, maybe not rapidly, but the trend is there. Croatians are devoting more time to their breakfasts than before, knowing the importance of the first meal of the day. The period of starting the day ...

Breakfast cereals is likely to continue to be influenced by the growing number of Tunisians opting to lead healthy lifestyles. With growing health awareness and more information available about packaged food products, many Tunisians are beginning to ...

Although the classic split in terms of breakfast cereals for adults, children and families is still evident in Poland, new types of positioning are emerging due to changes in lifestyle. In order to differentiate from the other players in the market ...

Especially among younger groups, cereal continued to move beyond breakfast. Many consumers eat cereal as a snack, at home and out of home. Children, students and the young workforce are more used to taking cereal out of the home. Smaller product ...

Concern about health and wellness has led consumers to change their eating habits; in addition, busier lifestyles have driven people to look for easy ways to prepare meals. For these reasons, breakfast time in most homes has changed to incorporate ...

Hot cereals are preferred by households due to their ease of making and ability to appeal to consumers of all ages. However, due to health concerns, some manufacturers have tried to introduce cereals that can be eaten without mixing them with milk. ...

Major international brands continue to face the rising threat of low-priced generic proposals that are gaining penetration across most modern grocery retailers, based on pricing and availability. They have adopted similar packaging concepts to ...

Breakfast cereals remains active in Guatemala, with constant activity from participating companies, which continually introduce new products and flavours. In the second half of 2017, Kellogg de Centroamérica launched a new line of granola cereals ...