Breakfast Cereals

General Mills ranked 11th among the world’s packaged food companies. While losing sales in key categories dairy and breakfast cereals in its primary market, the US, the company grew between 2014 and 2019 and is expected to perform well over the ...

Unilever is the sixth largest packaged food company globally, but its current position might not be retained if it continues to trim its food offering. Within packaged food, the company retains its lead in ice cream, thanks to the growth of global ...

From 2016 onwards, more extensive media coverage regarding the potential health issues associated with consumption of breakfast cereals has boosted Hong Kong consumers’ awareness of cereal consumption. For example, more consumers are conscious about ...

Kellogg Co is the leading breakfast cereals company globally, but has been struggling with a declining gross profit margin due to its overreliance on North America. It has put a new strategy into place to reduce production costs, review its portfolio...

Growth in breakfast cereals remained insignificant in both retail value and volume terms. However, pockets of strong growth came from free from gluten cereals. The free from movement has had significant influence on category and product development. ...

UAE consumers, especially younger ones, are gradually moving away from eating regular meals to eating a mixture of meals and snacks. Rising health consciousness has also led to a greater focus on healthier snacking selections. Breakfast cereals, ...

Brazil’s economic circumstances continue to recover. As a result, consumer spending is increasing, including on foods such as breakfast cereals, which consumers substituted during economic crisis with unpackaged bread or pão de queijo (Brazilian ...

Breakfast cereals continued to enjoy strengthening demand in 2019, as Portuguese consumers’ increasingly busy lifestyles are leading to the search for quick and convenient meal solutions at breakfast. While family breakfast cereals continues to hold ...

In 2019, breakfast cereal experienced relatively conservative volume and steady value growth. Pockets of the strongest value growth came from health and wellness cereals, which includes free from gluten and organic ranges. Muesli and granola was the ...

Hot cereals, children’s breakfast cereals and family breakfast cereals all continue to see dynamic current value growth, with this linked to increased consumer awareness about the health benefits of these products. Busier lifestyles are also ...

Muesli and granola saw robust growth over the review period thanks to its image as a healthy option for breakfast and the growing range of crispy muesli offered by both brands and private label. However, the impact of these positive factors gradually...

In Spain, the growing trend towards consumption of healthier and more nutritious foods has pushed cereal manufacturers to meet the resultant demand for healthier breakfast cereals, especially those which have reduced or eliminated the sugar content. ...

The hectic lifestyles of urban dwellers in Morocco are propelling sales of breakfast cereals, with strong retail volume growth and even stronger retail current value growth in 2019. Middle- to high-income consumers in particular favour the ...

Lifestyle changes and increasing consumer awareness of health and wellness is hampering the growth in sales of breakfast cereals in 2019. Perceived as overprocessed, with high amounts of sugar and artificial ingredients, such as colourings and ...

Rising average prices of breakfast cereals noticeably impacted the market in 2019 as production costs increased markedly. Furthermore, breakfast cereals face a tough situation, with many consumers skipping breakfast entirely, or eating a quick meal ...

To soften the fall in retail volume sales before the decline in real wages, in 2017 players launched economy packaging. The intention was to offer the same product, at a more attractive price. Among the different players that launched new options, ...

South African consumers lead increasingly busy lifestyles, resulting in rising demand for convenient on-the-go meals and snacks. Consequently, middle and upper LSM groups continue to seek on-the-go breakfast solutions that conveniently cater to their...

Breakfast cereals continued to see slow but steady current value and volume growth in 2019. However, in order to be successful in breakfast cereals, it is no longer enough to offer a naturally healthy high fibre product. The growing interest in ...

With the ongoing war on sugar making consumers more conscious about their sugar intake, savoury oats are trending in hot cereals. Single serve versions are also finding favour amongst consumers, as oats players put out more convenient products to ...

In line with the burgeoning health and wellness trend, there is a growing focus on healthier options within breakfast cereals with this likely to expand further over the forecast period. This has resulted in the entry of more wholegrain products and ...