Breakfast Cereals

Market research on the breakfast cereals industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

General Mills Inc in Packaged Food

Mar 2021

General Mills moved up in rank among the world’s packaged foods companies in 2020, from 11th to 10th. The company gained global share in one of its key categories, breakfast cereals, with its brand Cheerios. In the US, its primary market, despite ...

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Company Profile

Company Profile

Pepsico Inc in Packaged Food

Mar 2021

This report aims to provide an overview of PepsiCo Inc in the packaged food universe, and how the Coronavirus pandemic will impact snacking now and in the future. ...

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Company Profile

Unilever Group in Packaged Food

Feb 2021

Unilever is the sixth largest packaged food company globally. The company continues to maintain its lead in ice cream, thanks to increased in-home consumption of its leading global brands, with strong growth coming from emerging markets such as ...

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Country Report

Country Report

Breakfast Cereals in the Philippines

Feb 2021

The breakfast cereals category is expected to record faster growth in value and volume terms in 2020 compared with 2019. With consumers eating out less often, compounded by more working-from-home arrangements, Filipinos who typically grabbed ...

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Company Profile

Company Profile

Kellogg Co in Packaged Food

Feb 2021

Kellogg Co is a leading US breakfast cereals and savoury snacks company. During the Coronavirus pandemic, increased at-home cooking and hometainment gave rise to strong 2020 performance growth for most major brands. To combat its high-sugar and ...

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Country Report

Country Report

Breakfast Cereals in Pakistan

Jan 2021

Breakfast cereals, while continuing to strong good retail volume growth from a low base, will see retail volume growth slow in 2020 due to a shift back towards more traditional Pakistani breakfasts. With families spending more time at home, many ...

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Country Report

Country Report

Breakfast Cereals in Brazil

Jan 2021

Breakfast cereals are not perceived as essential products by many Brazilians, with bread being the preferred basis of most breakfasts in the country. Breakfast cereals tend to have high average unit prices in the country, and the severe financial ...

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Country Report

Country Report

Breakfast Cereals in Greece

Dec 2020

Breakfast cereals is likely to decline in retail value and volume growth in 2020 as most Greeks are increasingly at home as a result of the COVID-19 pandemic and RTE cereals are less popular thanks to many consumers rather cooking hot cereals or ...

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Country Report

Country Report

Breakfast Cereals in Uzbekistan

Dec 2020

Growth in both retail current value sales and retail volume sales of breakfast cereals will accelerate during 2020. Consumer stockpiling during the early stages of the pandemic will be the main driver of this. During the review period as a whole, ...

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Country Report

Country Report

Breakfast Cereals in Costa Rica

Dec 2020

As a result of COVID-19, the demand for breakfast cereals across most retail channels has increased in Costa Rica in 2020. Lockdown restrictions mean more consumers are seeking out convenient snacks and comfort foods which they can easily keep ...

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Country Report

Breakfast Cereals in Argentina

Dec 2020

Following six consecutive years of decline, breakfast cereals is poised to record robust growth in retail volume sales for 2020 as a whole. The category witnessed high levels of panic buying and stockpiling between March and May after the government ...

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Country Report

Breakfast Cereals in Switzerland

Dec 2020

Breakfast cereals benefits from COVID-19 lockdowns in 2020, as a higher number of consumers have been eating their breakfast at home – including children, who are a prime audience for breakfast cereals. In fact, children’s breakfast cereals and ...

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Country Report

Breakfast Cereals in Algeria

Dec 2020

Although sales of breakfast cereals are expected to remain relatively buoyant in 2020, COVID-19 presents serious problems for the category going forward. Ongoing economic hardship in Algeria has been worsened by COVID-19, with businesses closing for ...

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Country Report

Breakfast Cereals in North Macedonia

Dec 2020

In 2020, many consumers turned to stockpiling following the outbreak of COVID-19 in North Macedonia. This was a response to the uncertainty caused by the virus, as nobody knew how long lockdown would last or whether there would be further outbreaks. ...

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Country Report

Breakfast Cereals in Uruguay

Dec 2020

Breakfast cereals is expected to benefit from COVID-19, with higher retail volume and current value growth than in 2019. Children’s breakfast cereals is expected to record the highest current value growth due to children spending longer eating ...

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Country Report

Breakfast Cereals in Tunisia

Dec 2020

As a result of the imposition of COVID-19-related restrictions, Tunisian consumers and their families are now spending more time at home. This and other pandemic-inspired conditions are being reflected in changing food shopping and consumption ...

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Country Report

Breakfast Cereals in Morocco

Dec 2020

Nestlé Maroc SA is set to maintain its lead in breakfast cereals in Morocco in current value terms in 2020, mainly thanks to its children’s breakfast cereals brands Nesquik, Nestlé Lion and Nestlé Chocapic. These brands offer affordable prices and ...

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Breakfast Cereals in Portugal

Dec 2020

COVID-19 has a positive impact on breakfast cereals in 2020, with all sub-categories showing stronger growth than seen in the review period. This is due to stockpiling in the first weeks of lockdown, along with the fact that consumers have been ...

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Country Report

Breakfast Cereals in Egypt

Dec 2020

COVID-19 will not have a significant effect on demand for breakfast cereals in Egypt during 2020: Growth in retail current value sales of breakfast cereals will decelerate slightly during the year, while growth in retail volume sales will accelerate ...

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Country Report

Breakfast Cereals in Malaysia

Dec 2020

Demand for breakfast cereals is largely confined to consumers in cities in Malaysia who appreciate the convenience these products afford. Nonetheless, these products are not considered essential and as such did not benefit from widespread stockpiling...

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