Breakfast Cereals

Market research on the breakfast cereals industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

General Mills Inc in Packaged food

Apr 2020

General Mills ranked 11th among the world’s packaged food companies. While losing sales in key categories dairy and breakfast cereals in its primary market, the US, the company grew between 2014 and 2019 and is expected to perform well over the ...

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Company Profile

Company Profile

Unilever Group in Packaged Food

Mar 2020

Unilever is the sixth largest packaged food company globally, but its current position might not be retained if it continues to trim its food offering. Within packaged food, the company retains its lead in ice cream, thanks to the growth of global ...

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Country Report

Country Report

Breakfast Cereals in Hong Kong, China

Feb 2020

From 2016 onwards, more extensive media coverage regarding the potential health issues associated with consumption of breakfast cereals has boosted Hong Kong consumers’ awareness of cereal consumption. For example, more consumers are conscious about ...

US$990
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Company Profile

Company Profile

Kellogg Co in Packaged Food

Jan 2020

Kellogg Co is the leading breakfast cereals company globally, but has been struggling with a declining gross profit margin due to its overreliance on North America. It has put a new strategy into place to reduce production costs, review its portfolio...

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Country Report

Breakfast Cereals in New Zealand

Jan 2020

Growth in breakfast cereals remained insignificant in both retail value and volume terms. However, pockets of strong growth came from free from gluten cereals. The free from movement has had significant influence on category and product development. ...

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Country Report

Breakfast Cereals in the United Arab Emirates

Dec 2019

UAE consumers, especially younger ones, are gradually moving away from eating regular meals to eating a mixture of meals and snacks. Rising health consciousness has also led to a greater focus on healthier snacking selections. Breakfast cereals, ...

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Country Report

Breakfast Cereals in Brazil

Dec 2019

Brazil’s economic circumstances continue to recover. As a result, consumer spending is increasing, including on foods such as breakfast cereals, which consumers substituted during economic crisis with unpackaged bread or pão de queijo (Brazilian ...

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Breakfast Cereals in Portugal

Dec 2019

Breakfast cereals continued to enjoy strengthening demand in 2019, as Portuguese consumers’ increasingly busy lifestyles are leading to the search for quick and convenient meal solutions at breakfast. While family breakfast cereals continues to hold ...

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Breakfast Cereals in Australia

Dec 2019

In 2019, breakfast cereal experienced relatively conservative volume and steady value growth. Pockets of the strongest value growth came from health and wellness cereals, which includes free from gluten and organic ranges. Muesli and granola was the ...

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Country Report

Breakfast Cereals in India

Dec 2019

Hot cereals, children’s breakfast cereals and family breakfast cereals all continue to see dynamic current value growth, with this linked to increased consumer awareness about the health benefits of these products. Busier lifestyles are also ...

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Breakfast Cereals in Germany

Dec 2019

Muesli and granola saw robust growth over the review period thanks to its image as a healthy option for breakfast and the growing range of crispy muesli offered by both brands and private label. However, the impact of these positive factors gradually...

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Breakfast Cereals in Spain

Nov 2019

In Spain, the growing trend towards consumption of healthier and more nutritious foods has pushed cereal manufacturers to meet the resultant demand for healthier breakfast cereals, especially those which have reduced or eliminated the sugar content. ...

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Country Report

Breakfast Cereals in Morocco

Nov 2019

The hectic lifestyles of urban dwellers in Morocco are propelling sales of breakfast cereals, with strong retail volume growth and even stronger retail current value growth in 2019. Middle- to high-income consumers in particular favour the ...

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Breakfast Cereals in Switzerland

Nov 2019

Lifestyle changes and increasing consumer awareness of health and wellness is hampering the growth in sales of breakfast cereals in 2019. Perceived as overprocessed, with high amounts of sugar and artificial ingredients, such as colourings and ...

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Breakfast Cereals in Slovakia

Nov 2019

Rising average prices of breakfast cereals noticeably impacted the market in 2019 as production costs increased markedly. Furthermore, breakfast cereals face a tough situation, with many consumers skipping breakfast entirely, or eating a quick meal ...

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Breakfast Cereals in Argentina

Nov 2019

To soften the fall in retail volume sales before the decline in real wages, in 2017 players launched economy packaging. The intention was to offer the same product, at a more attractive price. Among the different players that launched new options, ...

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Breakfast Cereals in South Africa

Nov 2019

South African consumers lead increasingly busy lifestyles, resulting in rising demand for convenient on-the-go meals and snacks. Consequently, middle and upper LSM groups continue to seek on-the-go breakfast solutions that conveniently cater to their...

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Breakfast Cereals in the United Kingdom

Nov 2019

Breakfast cereals continued to see slow but steady current value and volume growth in 2019. However, in order to be successful in breakfast cereals, it is no longer enough to offer a naturally healthy high fibre product. The growing interest in ...

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Breakfast Cereals in Singapore

Nov 2019

With the ongoing war on sugar making consumers more conscious about their sugar intake, savoury oats are trending in hot cereals. Single serve versions are also finding favour amongst consumers, as oats players put out more convenient products to ...

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Country Report

Breakfast Cereals in Russia

Nov 2019

In line with the burgeoning health and wellness trend, there is a growing focus on healthier options within breakfast cereals with this likely to expand further over the forecast period. This has resulted in the entry of more wholegrain products and ...

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