Breakfast Cereals

Market research on the breakfast cereals industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Breakfast Cereals in New Zealand

Dec 2018

Value growth observed in breakfast cereals in 2018 was consistent with what was seen in 2017, as well as being in line with the review period value CAGR. Brands in breakfast cereals continued to focus on incorporating the use of superfoods into new ...

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Breakfast Cereals in Slovakia

Dec 2018

Rising cross-category competition from yoghurt, biscuits and snack bars had a significant impact on sales of breakfast cereals in 2017 and 2018. In particular, products rich in protein are increasingly hampering growth within breakfast cereals, such ...

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Breakfast Cereals in Australia

Dec 2018

As nutritional value continues to be an overriding priority for consumers, the reaction of companies has intensified. More specifically, as the importance of breakfast becomes more pronounced, packaging formats and ingredient profiles have led the ...

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Breakfast Cereals in South Korea

Dec 2018

Granola shows the strongest value growth underpinned by the health and wellness trend in cereals. Previously, cereals were considered a convenient food and some brands are strongly favoured as weight management foods by female consumers. However, ...

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Breakfast Cereals in Algeria

Nov 2018

Breakfast cereals is projected to continue to increase in Algeria over the forecast period, due to an expected increase in consumption by children and teenagers. This will be supported by the trend towards convenient family breakfasts, and by ...

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Breakfast Cereals in Germany

Nov 2018

During the review period, breakfast behaviour in Germany saw considerable changes, and further transformations are expected over the forecast period. In the context of employment figures being at unprecedented levels, a growing proportion of the ...

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Breakfast Cereals in Japan

Nov 2018

As expected, breakfast cereals in Japan reversed its negative volume and value growth in 2018, supported by manufacturers’ strategic focus on digestive health. In 2017, breakfast cereals in Japan recorded a sharp decline for the first time since ...

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Breakfast Cereals in Belarus

Nov 2018

Breakfast cereals volume sales increased for a second year in a row in 2018, with demand being fuelled by the improving economic situation and healthy lifestyle trend. A growing number of local consumers are purchasing healthy breakfast cereals in ...

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Breakfast Cereals in Bosnia-Herzegovina

Nov 2018

Breakfast cereals are not a traditional breakfast food in Bosnia-Herzegovina, instead being viewed as a novelty from the West. Nevertheless, many consumers in the country have adopted products in this area as a convenient breakfast solution over the ...

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Breakfast Cereals in Croatia

Nov 2018

The breakfast scene in Croatia is changing constantly, maybe not rapidly, but the trend is there. Croatians are devoting more time to their breakfasts than before, knowing the importance of the first meal of the day. The period of starting the day ...

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Breakfast Cereals in Tunisia

Nov 2018

Breakfast cereals is likely to continue to be influenced by the growing number of Tunisians opting to lead healthy lifestyles. With growing health awareness and more information available about packaged food products, many Tunisians are beginning to ...

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Breakfast Cereals in Poland

Nov 2018

Although the classic split in terms of breakfast cereals for adults, children and families is still evident in Poland, new types of positioning are emerging due to changes in lifestyle. In order to differentiate from the other players in the market ...

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Breakfast Cereals in Ecuador

Nov 2018

Especially among younger groups, cereal continued to move beyond breakfast. Many consumers eat cereal as a snack, at home and out of home. Children, students and the young workforce are more used to taking cereal out of the home. Smaller product ...

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Breakfast Cereals in Bolivia

Nov 2018

Concern about health and wellness has led consumers to change their eating habits; in addition, busier lifestyles have driven people to look for easy ways to prepare meals. For these reasons, breakfast time in most homes has changed to incorporate ...

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Breakfast Cereals in Kenya

Nov 2018

Hot cereals are preferred by households due to their ease of making and ability to appeal to consumers of all ages. However, due to health concerns, some manufacturers have tried to introduce cereals that can be eaten without mixing them with milk. ...

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Breakfast Cereals in Costa Rica

Nov 2018

Major international brands continue to face the rising threat of low-priced generic proposals that are gaining penetration across most modern grocery retailers, based on pricing and availability. They have adopted similar packaging concepts to ...

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Breakfast Cereals in Guatemala

Nov 2018

Breakfast cereals remains active in Guatemala, with constant activity from participating companies, which continually introduce new products and flavours. In the second half of 2017, Kellogg de Centroamérica launched a new line of granola cereals ...

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Breakfast Cereals in Indonesia

Nov 2018

In 2018, it was observed that the number of new product developments for breakfast cereals launched in Indonesia increased. This is being driven by rising demand for a simple yet healthy breakfast option as a result of faster-paced lifestyles and the...

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Breakfast Cereals in Finland

Nov 2018

While breakfast cereals struggle with maturity in Finland, especially hot cereals, muesli and granola are still viewed as ideal breakfast choices. Moreover, many manufacturers, such as the domestic player Fazer Leipomot Oy, promoted them as a healthy...

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Breakfast Cereals in the Philippines

Nov 2018

Breakfast cereals recorded marginally faster current value growth in 2018 compared to 2017 as most categories improved their performances. Breakfast cereals are known to be a good source of fibre, and the category is likely to benefit from the ...

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