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Breakfast Cereals

Market research on the breakfast cereals industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Breakfast Cereals in Brazil

Dec 2019

Brazil’s economic circumstances continue to recover. As a result, consumer spending is increasing, including on foods such as breakfast cereals, which consumers substituted during economic crisis with unpackaged bread or pão de queijo (Brazilian ...

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Breakfast Cereals in Portugal

Dec 2019

Breakfast cereals continued to enjoy strengthening demand in 2019, as Portuguese consumers’ increasingly busy lifestyles are leading to the search for quick and convenient meal solutions at breakfast. While family breakfast cereals continues to hold ...

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Breakfast Cereals in Australia

Dec 2019

In 2019, breakfast cereal experienced relatively conservative volume and steady value growth. Pockets of the strongest value growth came from health and wellness cereals, which includes free from gluten and organic ranges. Muesli and granola was the ...

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Breakfast Cereals in India

Dec 2019

Hot cereals, children’s breakfast cereals and family breakfast cereals all continue to see dynamic current value growth, with this linked to increased consumer awareness about the health benefits of these products. Busier lifestyles are also ...

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Breakfast Cereals in Spain

Nov 2019

In Spain, the growing trend towards consumption of healthier and more nutritious foods has pushed cereal manufacturers to meet the resultant demand for healthier breakfast cereals, especially those which have reduced or eliminated the sugar content. ...

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Breakfast Cereals in Morocco

Nov 2019

The hectic lifestyles of urban dwellers in Morocco are propelling sales of breakfast cereals, with strong retail volume growth and even stronger retail current value growth in 2019. Middle- to high-income consumers in particular favour the ...

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Breakfast Cereals in Switzerland

Nov 2019

Lifestyle changes and increasing consumer awareness of health and wellness is hampering the growth in sales of breakfast cereals in 2019. Perceived as overprocessed, with high amounts of sugar and artificial ingredients, such as colourings and ...

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Breakfast Cereals in Slovakia

Nov 2019

Rising average prices of breakfast cereals noticeably impacted the market in 2019 as production costs increased markedly. Furthermore, breakfast cereals face a tough situation, with many consumers skipping breakfast entirely, or eating a quick meal ...

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Breakfast Cereals in Argentina

Nov 2019

To soften the fall in retail volume sales before the decline in real wages, in 2017 players launched economy packaging. The intention was to offer the same product, at a more attractive price. Among the different players that launched new options, ...

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Breakfast Cereals in the United Kingdom

Nov 2019

Breakfast cereals continued to see slow but steady current value and volume growth in 2019. However, in order to be successful in breakfast cereals, it is no longer enough to offer a naturally healthy high fibre product. The growing interest in ...

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Breakfast Cereals in Singapore

Nov 2019

With the ongoing war on sugar making consumers more conscious about their sugar intake, savoury oats are trending in hot cereals. Single serve versions are also finding favour amongst consumers, as oats players put out more convenient products to ...

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Breakfast Cereals in Russia

Nov 2019

In line with the burgeoning health and wellness trend, there is a growing focus on healthier options within breakfast cereals with this likely to expand further over the forecast period. This has resulted in the entry of more wholegrain products and ...

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Breakfast Cereals in Romania

Nov 2019

Perceived as containing nutritional attributes, sales of breakfast cereals were positively affected by the health and wellness trend in 2019. Focusing on this trend, manufacturers looked to increase the consumer base for breakfast cereals, with ...

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Breakfast Cereals in Uzbekistan

Nov 2019

Muesli and granola will be among category drivers in the forecast period, when it will record the fastest current value growth in Uzbekistan. It is still quite a small category and has good potential for growth in line with development of modern ...

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Breakfast Cereals in Hungary

Nov 2019

Stable demand for breakfast cereals is being driven by local consumers increasingly searching for convenient and filling breakfast options, which also have a health and wellness positioning in line with Hungarians’ increasing focus on different ...

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Breakfast Cereals in Poland

Nov 2019

Breakfast cereals continued to see strong current value growth in 2019. Although Poland has the second highest per capita consumption of breakfast cereals in the whole of Eastern Europe, there is still plenty of room for growth when compared with ...

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Breakfast Cereals in Slovenia

Nov 2019

Unlike other packaged food, breakfast cereals better survived the economic downturn during the review period, mainly as a result of its positive association with the health and wellness trend. Breakfast cereals continued to record substantial growth ...

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Breakfast Cereals in Nigeria

Nov 2019

Over the review period, prior to the 2016 recession, breakfast cereals saw strong demand due to growth in urbanisation, increase in the child population, increase in professional employment, and adoption of Western eating habits. As the economy now ...

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Breakfast Cereals in Turkey

Nov 2019

Breakfast cereals remained a small concentrated category in Turkey, which continued to record impressive growth rates in 2019. Demand is being supported by rising urbanisation in Turkey and is mainly due to increasing consumer demand for quick ...

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Breakfast Cereals in Bosnia and Herzegovina

Nov 2019

Hot cereals posted the highest retail volume and current value growth rates within breakfast cereals in 2019, and is expected to remain by far the most dynamic performer in both respects over the forecast period. This is partly because sales are ...

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