Breakfast Cereals

Unique product formats have been gaining in popularity within breakfast cereals, especially those that target children to make eating a fun experience. Leading category player Kellogg (Australia) Pty Ltd launched a new multigrain line under its…

In 2022, prominent hot cereals brand Quaker expanded its portfolio to enter muesli and granola. Likewise, Tata Consumer Products expanded its range of hot cereals with the launch of Tata Soulfull Masala Oats+ in four different variants to cater for…

Breakfast cereals was one of the beneficiaries of the pandemic years as consumers in Austria ate their breakfast at home more frequently, which helped drive strong volume growth in 2020 and to a lesser extent in 2021. However, with the good progress…

The COVID-19 pandemic has had a significant impact on the consumption behaviour of Germans, including their breakfast cereal choices. With more people working from home and spending more time indoors, even in 2022, breakfast has become a more…

Pandemic-related restrictions were gradually lifted in Brazil until almost complete suspension across most of the country in 2022, instilling a greater sense of confidence among the local population. Nevertheless, COVID-19 negatively impacted several…

Sales of breakfast cereals are expected to continue their growth trajectory in retail current value terms in 2022, with growth backed by price increases for grains, resulting from issues in global supply chains. However, while all categories are set…

Breakfast cereals has been amongst the categories to see demand significantly influenced by the surge in confirmed positive cases of COVID-19 in 2022. The rise in cases led to continuing home seclusion and more mandatory home quarantines, as well as…

One of the most interesting and influential background trends to emerge from the COVID-19 pandemic in Pakistan’s packaged food industry has been the shift in consumer attention towards healthier alternatives across numerous categories. This has been…

Rising production costs and logistics issues are creating problems for all breakfast cereals distributors in Slovakia in 2022. Dynamic current unit price increases are due to skyrocketing wheat, rye and dried fruit costs, and retail volume sales of…

Having recently been reinforced by concerns surrounding COVID-19, the well-established trend towards healthier eating habits among Portuguese consumers remains a key driver of innovation in breakfast cereals. For instance, at the end of 2021 the…

Breakfast cereals is set to see a decline in retail volume sales in 2022. The lifting of pandemic-related restrictions and the return to workplaces and schools will lead to a slight decline in demand for breakfast cereals as consumers have less time…

Like most areas of packaged food, breakfast cereals has been hit by sharp price increases in 2022 which is the result of rapid inflation as well as wheat shortages. These challenges are largely the result of Russia's invasion of Ukraine in February…

Breakfast cereals are expected to register both a fall in current value and volume sales in 2022. One reason for the decline in volume sales is that children receive free breakfast in public schools and with schools fully operational again in 2022,…

Further retail demand for muesli and granola, children’s breakfast cereals, and hot cereals in 2022 is being driven by the full reopening of the local economy and consumers returning to in-person working and learning in schools, making these types of…

All categories of breakfast cereals registered moderate positive retail volume growth in 2022 as consumers looked to these products as healthy breakfast options. Muesli and granola registered the strongest sales growth of any category of practice…

In 2022, the majority or Moroccans continue to eat a breakfast of spreads, olive oil and cheese, rather than packaged breakfast cereals. Overall, eating cereals for breakfast remains an unpopular choice in the country, as these products are…

Breakfast cereals continue to witness growth in current value sales due to rising prices in addition to the two broad trends of convenience and health. Croatian consumers are slowly shifting away from traditional breakfasts that consists of bread,…

Breakfast cereals benefited from the lockdowns and the shift to remote working during the pandemic, as consumers looked for quick and convenient options for breakfast at home. Prior to the COVID-19 crisis, there had been signs of consumers…

Although muesli and granola were only launched in Tunisia fairly recently, both products are recording strong growth in 2022. This niche category largely appeals to upper-income consumers as prices are high and granola and muesli are only available…

In 2022, breakfast cereal is expected to register current value growth, though volume sales are expected to fall. The war in Ukraine is leading to price rises, as Russia and Ukraine together export more than a quarter of the world’s wheat, and this…