Breakfast Cereals

Unique product formats have been gaining in popularity within breakfast cereals, especially those that target children to make eating a fun experience. Leading category player Kellogg (Australia) Pty Ltd launched a new multigrain line under its…

In 2022, prominent hot cereals brand Quaker expanded its portfolio to enter muesli and granola. Likewise, Tata Consumer Products expanded its range of hot cereals with the launch of Tata Soulfull Masala Oats+ in four different variants to cater for…

Sales of breakfast cereals are expected to continue their growth trajectory in retail current value terms in 2022, with growth backed by price increases for grains, resulting from issues in global supply chains. However, while all categories are set…

Further retail demand for muesli and granola, children’s breakfast cereals, and hot cereals in 2022 is being driven by the full reopening of the local economy and consumers returning to in-person working and learning in schools, making these types of…

All categories of breakfast cereals registered moderate positive retail volume growth in 2022 as consumers looked to these products as healthy breakfast options. Muesli and granola registered the strongest sales growth of any category of practice…

In 2022, the majority or Moroccans continue to eat a breakfast of spreads, olive oil and cheese, rather than packaged breakfast cereals. Overall, eating cereals for breakfast remains an unpopular choice in the country, as these products are…

Breakfast cereals continue to witness growth in current value sales due to rising prices in addition to the two broad trends of convenience and health. Croatian consumers are slowly shifting away from traditional breakfasts that consists of bread,…

Breakfast cereals benefited from the lockdowns and the shift to remote working during the pandemic, as consumers looked for quick and convenient options for breakfast at home. Prior to the COVID-19 crisis, there had been signs of consumers…

Breakfast cereals saw positive growth in volume terms growth in 2022. Unlike some other areas of packaged foods, the COVID-19 pandemic had a positive impact on sales of breakfast cereals, with the closure of non-essential businesses, resulting in…

Like most packaged food categories, breakfast cereals experienced booming volume sales in 2020 (upon the outset of the COVID-19 pandemic), stable sales in 2021, and a decline in 2022 as consumers started reverting to their previous consumption…

Demand for breakfast cereals remains very limited in Vietnam, but it is increasing, and although the pandemic has weakened this trend, it has not derailed it. Prior to the COVID-19 crisis, the Vietnamese were increasingly associating breakfast…

Despite high unit prices, breakfast cereals continued to record retail volume growth in 2022. Price rises were the consequence of higher costs for domestic production, the high price for imported products, and

Unit prices have increased in 2022, leading consumers to become increasingly cautious regarding spending. Gas prices, electricity, property tax and shipping prices have all increased in 2022, which has strongly impacted the packaged food landscape,…

Children’s breakfast cereals demonstrated the fastest value growth in 2022, which is connected with their strong popularity among kids and convenience during the morning period. Children’s breakfast cereals are healthy and typically come in bright…

The breakfast cereals category is set to see continued growth in 2022 despite the waning threat from COVID-19 and the fact that workers are returning to the office and children are back at school, which means less time to have breakfast at home.…

Breakfast cereals has been amongst the categories to see demand significantly influenced by the surge in confirmed positive cases of COVID-19 in 2022. The rise in cases led to continuing home seclusion and more mandatory home quarantines, as well as…

One of the most interesting and influential background trends to emerge from the COVID-19 pandemic in Pakistan’s packaged food industry has been the shift in consumer attention towards healthier alternatives across numerous categories. This has been…

Rising production costs and logistics issues are creating problems for all breakfast cereals distributors in Slovakia in 2022. Dynamic current unit price increases are due to skyrocketing wheat, rye and dried fruit costs, and retail volume sales of…

Having recently been reinforced by concerns surrounding COVID-19, the well-established trend towards healthier eating habits among Portuguese consumers remains a key driver of innovation in breakfast cereals. For instance, at the end of 2021 the…

Breakfast cereals is set to see a decline in retail volume sales in 2022. The lifting of pandemic-related restrictions and the return to workplaces and schools will lead to a slight decline in demand for breakfast cereals as consumers have less time…