Breakfast Cereals
LEARN MORE
Categories
- Packaged Food
- Baby Food
- Baked Goods
- Biscuits and Snack Bars
- Breakfast Cereals
- Butter and Margarine
- Cheese
- Chocolate Confectionery
- Confectionery
- Dairy
- Drinking Milk Products
- Edible Oils
- Gum
- Ice Cream and Frozen Desserts
- Meal Replacement
- Other Dairy
- Processed Fruit and Vegetables
- Processed Meat and Seafood
- Ready Meals
- Rice Pasta and Noodles
- Sauces, Dressings, and Condiments
- Snack Bars
- Soup
- Spreads
- Sugar Confectionery
- Sweet and Savoury Snacks
- Yoghurt and Sour Milk Drinks
Filters
Strategy Briefing
Voice of the Industry: Packaged Food
Jul 2018
In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the packaged food industry, drawing on an Industry Insights survey of 837 professionals working in ...
Strategy Briefing
Packaged Food: Quarterly Statement Q2 2018
Jun 2018
Most developed economies, notably in the Eurozone and the US, have seen GDP forecasts revised up, contributing to an upgrade in the packaged food forecasts globally. However, packaged food sales may be negatively impacted in China and Mexico under a ...
Company Profile
General Mills Inc in Packaged Food
May 2018
General Mills saw a drop in packaged food sales over 2012-2017, hit by the decline of one of its main categories, breakfast cereals, in its US domestic market, and failing to capitalise on growth in yoghurt. Its performance was undermined by a ...
Strategy Briefing
Spotlight on Sugar: Unwanted Attention for the Food and Drink Industry
May 2018
Moving on from the “war on sugar” to more action on and reduction of sugar – this spotlight explores where we stand today. Is sugar still as significant as it was in 2015? What types of sugar matter most and why? As research in these areas continues,...
Strategy Briefing
Disruptors: Personalisation in Food
May 2018
In a volatile trading environment, a growing number of food companies are searching for new ways to engage with consumers and build brand loyalty, with personalisation being one of them. This report provides case studies on some of the most recent ...
Country Report
Breakfast Cereals in Peru
Feb 2018
RTE cereals have a strong presence in all grocery outlets and sales have grown due to changes in consumption habits due to strong advertising campaigns and constant price-reduction promotions, including sampling in stores. Consumers are looking for ...
Country Report
Breakfast Cereals in Mexico
Jan 2018
In 2017, within breakfast cereals, children’s breakfast cereals held a 52% value share. It recorded a 5% increase in current value terms, to reach MXN6.4 billion. Mexican children usually have cereal for breakfast because of the convenience it offers...
Country Report
Breakfast Cereals in Chile
Jan 2018
In mid-2016, the new food labelling law was implemented in Chile. According to this legislation, products with high content of fats, calories, sugars or sodium must show a black label on their front face indicating this fact. According to this new ...
Country Report
Breakfast Cereals in India
Dec 2017
Consumers in India like their breakfast to have savoury and sweet flavours; similarly, in regard to breakfast cereals, people prefer oat flavours and traditional flavours such as masala. The popularity of oats has risen among Indian consumers and has...
Country Report
Breakfast Cereals in Hong Kong, China
Dec 2017
Hong Kong consumers tend to be familiar with breakfast cereals as they constantly look for quick and easy snack and meal substitutes for on-the-go purposes. Hot cereals recorded the highest value growth and second largest sales due to price. PepsiCo,...
Country Report
Breakfast Cereals in Bulgaria
Dec 2017
Breakfast cereals are considered a healthy, quick and convenient way to maintain healthy body weight while not sacrificing taste....
Country Report
Breakfast Cereals in Taiwan
Dec 2017
Hot cereals still accounted for the largest share of breakfast cereals sales in Taiwan as this option is cheap, convenient and easily accessible. However, growth slowed down slightly due to saturation and threats from oatmeal- and cereal-based ...
Country Report
Breakfast Cereals in the US
Dec 2017
Breakfast cereals continued to struggle in the face of strong competition in 2017. Continued innovation from breakfast biscuits, energy bars, fruit & nut bars and drinking yoghurt gave millennial consumers even more reason to skip a bowl of cereal in...
Country Report
Breakfast Cereals in Lithuania
Dec 2017
Increasingly busy consumer lifestyles are eroding traditional eating habits and creating demand for more convenient packaged food options, supporting the development of breakfast cereals. Breakfast cereals is also benefiting from the rise in consumer...
Country Report
Breakfast Cereals in Estonia
Nov 2017
Total volume sales of breakfast cereals continued to decline by 2% to 5,400 tonnes in 2017. Being a relatively mature category with an already decent consumption level, it has been difficult to increase the consumption level. It should also be noted ...
Country Report
Breakfast Cereals in Indonesia
Nov 2017
Breakfast cereals registered rapid sales growth in 2017 due to increasing health and wellness awareness, globalisation and the rapid expansion of modern retail channels to rural areas. In line with the increasing health and wellness awareness, many ...
Country Report
Breakfast Cereals in South Africa
Nov 2017
South African consumers have increasingly busy lifestyles which is leading to rising demand for convenient on-the-go meals and snacks. This led to cereal manufacturers to branch into cereal bars and launch new products to meet consumer demand. For ...
Country Report
Breakfast Cereals in Bolivia
Nov 2017
Bolivia’s domestic breakfast cereals companies focused on offering small-portion products in 2017, mainly for children’s snacks. They are attempting to reach consumers from middle-income and high-income households by launching promotions with gifts ...
Country Report
Breakfast Cereals in Australia
Nov 2017
Breakfast cereals continued to experience modest growth in 2017, with a value sales rise of 1%. Growth continued to be subdued due to the continual shift away from children’s breakfast cereals, which declined by 3% in value terms in 2017, as well as ...
Country Report
Breakfast Cereals in Georgia
Nov 2017
Breakfast cereals is not a traditional category for most Georgian consumers; however, the expanding channel of modern grocery retailers is introducing an increasing number of products that are not familiar to many consumers. As a result, the category...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More