Breakfast Cereals

Market research on the breakfast cereals industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Breakfast Cereals in Ukraine

Nov 2019

Granola, which is a relatively new product in Ukraine, is becoming more widely available and increasingly visible. It will grow from being a niche as it records a dynamic performance over the forecast period. It is mainly being offered by well-known ...

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Breakfast Cereals in Belarus

Nov 2019

Volume sales of breakfast cereals increased for the third year in a row in 2019, with demand being fuelled by the improving economic situation and the health trend. Children’s breakfast cereals continued to account for the highest share of value ...

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Breakfast Cereals in France

Nov 2019

Concerns around breakfast cereals have been rising due to the high sugar content and high degree of transformation or processing. French consumers no longer associate many breakfast cereals with healthy products and therefore volume sales have ...

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Breakfast Cereals in Saudi Arabia

Nov 2019

Breakfast cereals maintained a healthy growth in Saudi Arabia, benefiting from being a traditional Saudi breakfast choice. A factor that has helped support breakfast cereal growth is women joining the workforce, which will consequently increase their...

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Breakfast Cereals in Algeria

Nov 2019

Growth is high for breakfast cereals over the forecast period, as children and teenagers increase their consumption. This trend is due to families turning to convenient breakfast options, swayed by promotional campaigns carried out by leading ...

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Breakfast Cereals in the Netherlands

Nov 2019

Breakfast cereals continued to experience stable retail volume growth in 2019, driven by ongoing demand for the most popular type of family breakfast cereals, muesli and granola. Trade sources estimate that one third of Dutch consumers choose ...

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Breakfast Cereals in Georgia

Nov 2019

Growing awareness among consumers, coupled with increasing demand for convenience arising from accelerating lifestyles, is helping the category grow. Availability is also increasing thanks to the increasing penetration of modern grocery retailers in ...

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Breakfast Cereals in Greece

Nov 2019

Breakfast has never been a key meal in Greece. Many people do not even have a proper breakfast, just having coffee. Others consume bread with marmalade and butter, or eggs and bacon, or pies. However, breakfast cereals are considered a healthier ...

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Breakfast Cereals in Ireland

Nov 2019

Demand for breakfast cereals continues to rise in Ireland. However, different groups of consumers seek various nutritional benefits from breakfast cereals, amid the health and wellness trend, or look for products that are suitable for their dietary ...

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Breakfast Cereals in Peru

Nov 2019

Breakfast cereals recorded strong growth over the review period due to changes in eating habits. Consumers are looking for more convenient options, which are nutritious but at the same time can be prepared rapidly. They seek different breakfast ...

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Breakfast Cereals in Costa Rica

Nov 2019

Low-priced generic proposals targeted at children remain popular in breakfast cereals for low- and middle-income consumers, with an emphasis on pricing and availability as sales drivers. Modern grocery retailers such as Wal-Mart and PriceSmart ...

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Breakfast Cereals in Dominican Republic

Nov 2019

Breakfast cereals continues to grow as the products become increasingly popular due to their taste and the convenience they offer. As families find themselves with busier lifestyles and less time for cooking, cold and hot breakfast cereals are seen ...

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Breakfast Cereals in the United Kingdom

Nov 2019

Breakfast cereals continued to see slow but steady current value and volume growth in 2019. However, in order to be successful in breakfast cereals, it is no longer enough to offer a naturally healthy high fibre product. The growing interest in ...

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Breakfast Cereals in Vietnam

Oct 2019

For breakfast, Vietnamese have traditionally enjoyed many options, such as fried rice, sticky rice, pho (broth containing rice noodles, meat and herbs), bun bo Hue (spicy Vietnamese soup associated with the city of Hue) and banh mi (baguette-like ...

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Breakfast Cereals in Thailand

Oct 2019

Cereal is widely considered a Western-style breakfast option in Thailand, consumed by the younger generation at breakfast. However, with growing awareness of health and wellness and hectic lifestyles, breakfast cereals is increasingly being seen as a...

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Breakfast Cereals in Mexico

Oct 2019

Convenience is one of the main attributes of breakfast cereals, as they only need mixing with milk or water to be ready to eat. This was the main driver of growth over the review period. However, growing health awareness amongst consumers has ...

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Breakfast Cereals in Norway

Oct 2019

The health and wellness trend was particularly visible in breakfast cereals over the review period. Most products that are perceived to be unhealthy - mainly options within children’s breakfast cereals and flakes - performed poorly, while those with ...

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Breakfast Cereals in Finland

Oct 2019

Breakfast cereals struggle with maturity in Finland, especially hot cereals, muesli and granola, which are viewed by Finns as healthy breakfast choices. Many manufacturers, such as domestic player Fazer Leipomot Oy, promote cereal as a healthy choice...

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Company Profile

Company Profile

Unilever Group in Packaged Food

Feb 2019

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice ...

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Breakfast Cereals in Chile

Jan 2019

The food labelling law, implemented in mid-2016, has changed the way of competing in this category. Most cereals, targeting both adults and children, exceed the limits of calories per 100 grams and thus cannot be free of "high in" labels on their ...

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