Rice Pasta and Noodles

Novelty is a powerful boost for instant noodle consumption in Hong Kong. In 2019, leading instant noodle brands continued product innovation by introducing unprecedented combinations of instant noodles and seasoning powder. For example, Indomie’s ...

Health and wellness continues to define the category as consumers seek to find ways to minimise their carb intake. Whilst this has a negative influence across each category, it also opens up opportunities for companies to innovate and enter into high...

While traditional rice is still the most popular product within this category, recent changes in market trends have led to the rise of new products. For example, consumers’ more sophisticated taste buds have led to the launch of fragranced rice and ...

Nestlé is the largest packaged food company globally, but that position may not be retained if it continues to rely on sales in mature markets and product categories. Its recent growth strategy has been centred on repositioning itself to become the ...

Rice, pasta and noodles achieved accelerating current value growth in 2019, mainly due to ongoing growth in sales of rice, the dominant product type. Rice is a traditional component of Brazilian meals and a ubiquitous staple in Brazilian households. ...

Overall demand for rice, pasta and noodles declined in 2019 in Portugal, due to the weaker performances by the two largest categories of rice and dried pasta. This was despite the fact that both have traditionally offered convenience when preparing a...

Convenience remains a central theme in staple categories. As consumer lives continue to get busier, they are seeking simple and healthy options. Instant noodles remains a popular option, especially for millennials who are key drivers of convenience ...

After a successful recovery from the Maggi ban that occurred in 2015, noodles saw double-digit retail current value and volume growth towards the end of the review period. Noodles are seeing increasing acceptance among consumers, notably benefiting ...

Dried pasta dominates retail volume and value sales of rice, pasta and noodles but will continue to be hindered by maturity. In addition, competition from other products that are seen as tastier such as chilled pasta is expected to increase, ...

Although overall retail volume sales of rice continue to decline in Spain, the demand for organic rice is growing rapidly. However, many operators are unable to supply sufficient organic rice to meet the demand as the production of this type of rice ...

Over the forecast period, the maturity of rice and pasta is expected to lead to further slow-to-moderate growth overall. Players tend not to invest heavily in advertising, while discounting and price promotions are regular marketing strategies. ...

Rice, pasta and noodles recorded strong retail volume and current value performances in 2019. This was mainly because Moroccans are increasingly influenced by Western lifestyles, thus they are increasing their intake of rice, pasta and noodles. The ...

The category saw improved performances in volume and current value terms in 2019, although remaining in negative growth territory in volume. Consumers increasingly seek convenience and quality, which led to a premiumisation trend. However, the growth...

Rice, pasta and noodles cannot escape the economic crisis, with a decrease in retail volume sales seen during 2019. With some exceptions, consumers have replaced leading brands with cheaper alternatives, especially in dried pasta and rice, while also...

Consumers from middle and upper LSM groups continue to seek meal solutions that are both quick and convenient. Longer working hours and fast-paced lifestyles drive demand for meals that are convenient, affordable and easy to prepare. This drives ...

Rice, pasta and noodles continued to see strong current value and volume growth in 2019, with all categories seeing growth. Rice saw one of the strongest growth rates. As snacking is gaining popularity, the range of hot snacks is being extended from ...

Government campaigns by the health promotion board have advocated the benefits of wholegrain rice over white rice, due to its lower GI content to keep blood sugar levels more stable. Consumers took heed of the government’s advocacy efforts, boosting ...

Traditional formats such as spaghetti and vermicelli, dominate dried pasta. Still, growing diversity is set to drive further category development over the forecast period with consumers interested in trying the different shapes and textures. In ...

Rice, pasta and noodles benefit from a long tradition of consumption in Romania, especially in the case of standard white rice, macaroni and noodles in pasta format, similar to home-made versions. The improvement of the offer across the whole ...

Rice and noodles have a central role in the traditional diet in Uzbekistan and sales of unpackaged varieties of these products remain high. However, rising consumer concerns about the healthiness and hygiene of unpackaged products and the expanding ...