Baked Goods

Market research on the baked goods industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category information.
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Company Profile

Company Profile

General Mills Inc in Packaged food

Apr 2020

General Mills ranked 11th among the world’s packaged food companies. While losing sales in key categories dairy and breakfast cereals in its primary market, the US, the company grew between 2014 and 2019 and is expected to perform well over the ...

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Company Profile

Unilever Group in Packaged Food

Mar 2020

Unilever is the sixth largest packaged food company globally, but its current position might not be retained if it continues to trim its food offering. Within packaged food, the company retains its lead in ice cream, thanks to the growth of global ...

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Company Profile

Kraft Heinz Co in Packaged Food

Mar 2020

Kraft Heinz remains fifth globally in packaged food. The company is focusing on restructuring strategies and revamping existing brands in multiple categories to boost its sales. It has put efforts into diverse aspects leading to confusion around ...

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Country Report

Country Report

Baked Goods in Hong Kong, China

Feb 2020

Hong Kong consumers are more used to long work hours and short average meal times. To accommodate such hectic lifestyles, growing on-the-go breakfast consumption has been observed. Bread, cakes and pastries are set to continue to top the on-the-go ...

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Company Profile

Danone, Groupe in Packaged Food

Jan 2020

Danone is the world’s largest player in dairy, but faces challenges due to stagnation in its yoghurt sales in North America and Western Europe. However, the acquisition of WhiteWave makes the group a key player in the high growth milk alternatives ...

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Kellogg Co in Packaged Food

Jan 2020

Kellogg Co is the leading breakfast cereals company globally, but has been struggling with a declining gross profit margin due to its overreliance on North America. It has put a new strategy into place to reduce production costs, review its portfolio...

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Country Report

Baked Goods in New Zealand

Jan 2020

With increasing preference towards low-carbohydrate diets in New Zealand, more consumers are trying to cut down on their intake of leavened bread and switching to flat breads instead. This shift in demand combined with innovative new product launches...

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Company Profile

Mondelez International Inc in Packaged Food

Jan 2020

With competitive challenges and growing government regulations within the snacking category, Mondelez’s global focus is on tapping into the growing calorie-conscious consumer with “well-being snacks”, expansion of cocoa sustainability efforts and ...

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Country Report

Baked Goods in the United Arab Emirates

Dec 2019

While bread continues to be an integral food item in the UAE menu, much change has been observed in this category over recent years. Increased demographic diversity has made consumers’ tastes more sophisticated, with bakery manufacturers responding ...

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Company Profile

Nestlé SA in Packaged Food

Dec 2019

Nestlé is the largest packaged food company globally, but that position may not be retained if it continues to rely on sales in mature markets and product categories. Its recent growth strategy has been centred on repositioning itself to become the ...

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Baked Goods in Brazil

Dec 2019

Baked goods in Brazil is dominated by packaged and unpackaged leavened bread as these are typically the most popular types of bread in the country. The historically most consumed unpackaged leavened bread in Brazil is pão francês (Brazilian French ...

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Baked Goods in Portugal

Dec 2019

Despite growing health concerns in Portugal, notably related to the sugar and fat content within packaged food, local consumers continued to indulge by purchasing pastries and cakes, in both packaged and unpackaged formats. Artisanal bakeries ...

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Baked Goods in Australia

Dec 2019

Overall, bread still enjoys a high penetration rate in Australia, albeit slowing down in terms of growth rates. There has been a noticeable shift in preference towards artisanal varieties of bread due to their perceived higher quality as well as ...

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Baked Goods in India

Dec 2019

Bread, both flat and leavened, is benefiting from the introduction of functionally fortified and organic and better for you variants. Manufacturers have recognised the marked shift of customers towards products with a healthy image and to cater to ...

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Baked Goods in Germany

Dec 2019

Unpackaged leavened bread, the largest category in baked goods, is highly mature and struggling to achieve sales growth. The growing popularity of low-carbohydrate diets is also affecting volume growth prospects for this product area. Unpackaged ...

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Baked Goods in Spain

Nov 2019

On-the-go consumption is especially visible in unpackaged pastries. Unpackaged pastries maintained positive growth in both current value and volume sales in 2019 while all other baked goods categories, with the exception of packaged flat bread, ...

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Baked Goods in Morocco

Nov 2019

Baked goods saw moderate retail volume growth and stronger retail current value growth in 2019. This is mainly because Moroccans consume bread on a daily basis. The consumption of bread is part of the Moroccan culture and is eaten daily with all ...

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Baked Goods in Switzerland

Nov 2019

Baked goods continues to perform weakly in 2019. Consumers are eschewing or reducing their consumption of cakes and pastries, in particular, as they look towards healthy eating habits. As a result, cakes and pastries are expected to see further ...

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Baked Goods in Slovakia

Nov 2019

With consumption of packaged baked good on the decline, prices needed to rise due to increasing prices of flour and higher production costs. These rose dramatically overnight due to salary surcharges arising from a new law implemented from the second...

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Baked Goods in Argentina

Nov 2019

The low penetration of packaged bread in households in Argentina is due to their long tradition of consuming unpackaged bread. This alternative is much cheaper and one of the main limitations on the development and growth of packaged bread. In 2019, ...

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