Baked Goods

Kraft Heinz materialized in July 2015 following the merger of Heinz and Kraft, forming the world’s fifth largest packaged food company from two household names. Kraft Heinz’s portfolio overwhelmingly contains established brands within two mature ...

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and ...

Danone ranked fourth among the world’s packaged food companies in 2018. The most important movement for the big dairy company was the WhiteWave acquisition in 2017, which allowed Danone to enter one of the fastest-growing categories globally, namely ...

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice ...

Packaged flat bread continues to be the fastest-growing category in baked goods. The main growth driver continues to be Chilean consumers’ growing concern for their health. Flat bread is perceived as a variety of healthier bread than the traditional ...

The baked goods market in Asia Pacific is mainly driven by the strong performances in China and Japan. Growth is driven by younger generations, mainly millennials, consumers who are more open to adopting Western lifestyles, including regular ...

After a review period in decline, baked goods in Western Europe may be about to witness a turnaround already active in the UK, with the Nordic countries likely to follow next. Southern Europe’s consumers continues to reduce carbohydrate intake in ...

Unpackaged baked goods have long been recognised as fresher than packaged products and therefore healthier. However, as “short shelf life” becomes the key word in the world of packaged goods, the gap regarding freshness between unpackaged and ...

Value sales growth within baked goods in 2018 was greater than both the value growth observed in 2017, as well as the review period CAGR, and while increasing premiumisation trends helped drive this, increasing price competition in supermarkets ...

Unpackaged baked goods saw slower growth than packaged baked goods in 2018, despite having lower value added tax and thus more competitive prices (10% VAT for fresh bread and pastries, as opposed to 20% VAT for all other types). This is mostly ...

As a result of Australia’s growing aversion to sugar and gluten, free-from alternatives have been an extremely encouraging space for brands to enter and expand into. In early 2018, following the success of its sugar-free doughnuts, Noshu Foods ...

In baked goods overall, artisanal bread, cake and pastries continue to show strong performance. In addition to dessert cafés and unpackaged baked goods distributed at specialist coffee shops, small bakery specialists have expanded rapidly. In ...

Artisanal bread is an essential item in Algerians’ food baskets, and this trend is not expected to change over the forecast period, despite changing eating habits and lifestyle patterns. For this reason, the government will continue to subsidise ...

Baked goods in Germany continues to be characterised by a very high level of maturity and saturation, which is illustrated by the considerable volume of products purchased and consumed, leading to high per capita consumption of baked goods. ...

Baked goods in Japan is expected to register slightly negative retail volume growth over the forecast period due to a negative impact of price hikes as well as less consumption of bread by young people. In 2018, major industry players Yamazaki ...

In 2018, baked goods in Belarus continued to post marginal volume growth. Baked goods are mostly traditional areas, enjoying a high level of per capita consumption and offering limited potential for significant growth. Still, some products enjoy ...

The high maturity of dominant formats in baked goods, primarily bread, was the main reason for the decline in overall volume sales in this area at the end of the review period. Less mature formats like cakes and pastries are still not large enough to...

Just two decades ago, retailers were exclusively supplied by local bakeries that used to deliver fresh white bread to their shops. Since then, the situation has changed in the sense that major retailers started to get prefabricated loaves of frozen ...

Baked goods is expected to see a positive performance in the forecast period due to several factors. First, the category is likely to benefit from both the consumer demand for convenience, as well as greater demand for fresh and natural products, ...

After a continuous decline in the retail volume consumption of unpackaged bread in the review period, the decline slowed in 2018, due to the growing popularity of in-store bakeries. Paradoxically, at the forefront of the change were discounters, the ...