Baked Goods

Market research on the baked goods industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category information.
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Country Report

Country Report

Baked Goods in Ukraine

Nov 2019

Health and wellness, premiumisation and convenience are among the trends that are currently proving to be the main drivers for bread. More offerings with additives such as flax or sunflower seeds are being seen, mainly in sliced products, as well as ...

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Baked Goods in Belarus

Nov 2019

Baked goods continued to see slow but stable growth momentum in volume terms in 2019, along with stronger current value growth. Unpackaged baked goods, mainly consisting of products freshly baked and sold in large retail stores, recorded volume and ...

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Baked Goods in France

Nov 2019

Manufacturers recognise that overall bread consumption is waning in the country as it is eaten less often for breakfast or with meals by the younger generations. The demand for baked goods is reducing as low carbohydrate diets become increasingly ...

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Baked Goods in Saudi Arabia

Nov 2019

Baked goods is one of the most prominent offerings in the packaged food industry since bread and pastries are consumed daily in Saudi Arabia. Of all the offerings, frozen baked goods continues to record increasing values sales, mainly due to rises in...

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Baked Goods in Algeria

Nov 2019

Flat bread is an essential staple of the Algerian consumer’s food basket, an established habit that is not expected to shift over the forecast period, despite Algerians changing eating habits and lifestyle patterns. For this reason, the government ...

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Baked Goods in Georgia

Nov 2019

The baked goods category in Georgia is dominated by bread. The unit price for bread has increased significantly in the country in recent years due to a poor grain yield in Russia. Georgia has strong dependence on grain from Russia (more than half of ...

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Baked Goods in Ireland

Nov 2019

Consumer tastes are expanding into speciality breads such as sourdough, spelt and savoury breads. Rising disposable incomes mean that Irish consumers seek more premium bread, but health remains the main driver when manufacturers develop new products ...

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Baked Goods in Greece

Nov 2019

Growth in baked goods is being hindered by the high level of maturity, given the already very high penetration of bread, cakes and pastries in the country. Although current value growth continued in 2019, volume sales saw a slight decline, ...

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Baked Goods in the Netherlands

Nov 2019

Despite public debate regarding the consumption of carbohydrates and gluten-laden products, bread, in both packaged and unpacked formats, continued to dominate baked goods in the Netherlands in 2019, as it remains a staple food in the country. While ...

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Baked Goods in Peru

Nov 2019

Bread continued to represent the vast majority of sales of baked goods in 2019, with artisanal products dominating the category, as these products are regarded as fresher as they are baked on a daily basis. French bread, similar to small baguettes, ...

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Baked Goods in Costa Rica

Nov 2019

The development of additional levels of segmentation continued to boost the sales performance of baked goods in 2019, with added-value claims remaining focused on reaching more specific groups of consumers through further levels of specialisation. ...

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Baked Goods in Dominican Republic

Nov 2019

Baked goods sales continued to increase in both volume and value terms in 2019, especially in more urbanised settings. These items are seen as affordable and nutritious for families and also provide convenience for busier lifestyles and while on the ...

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Baked Goods in the United Kingdom

Nov 2019

Baked goods continued to see growth in both current value and volume terms in 2019, although value growth was far higher than volume. This was because prices continued to rise due to increases in the price of wheat, inflation and premiumisation. This...

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Baked Goods in Vietnam

Oct 2019

Baked goods is set in the same industry as biscuits and confectionery in Vietnam (indeed, the main players in baked goods are also players in biscuits and confectionery, such as Mondelez Kinh Do Vietnam, Bien Hoa Confectionery (Bibica) and Orion Food...

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Baked Goods in Thailand

Oct 2019

As consumers become more health-conscious, shelf stable and packaged baked goods are likely to be avoided by many consumers, due to being high in preservatives and other artificial additives. While both small niche and major brands have launched ...

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Baked Goods in Mexico

Oct 2019

Sales of unpackaged bread were far higher than packaged alternatives in both the flat and leavened formats in 2019. A wide range of products are available within artisanal bread, with many options offering lower prices than packaged bread. The ...

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Baked Goods in Norway

Oct 2019

Baked goods performed moderately well in 2019, with an increase in both current value and volume sales....

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Baked Goods in Finland

Oct 2019

Baked goods faces maturity in Finland and manufacturers need to find ways to boost value sales, potentially offering innovative and healthy options. Lead player Fazer Leipomot Oy has been successful in launching options with added-value. For example,...

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Company Profile

Company Profile

Kraft Heinz Co in Packaged Food

Apr 2019

Kraft Heinz materialized in July 2015 following the merger of Heinz and Kraft, forming the world’s fifth largest packaged food company from two household names. Kraft Heinz’s portfolio overwhelmingly contains established brands within two mature ...

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Company Profile

Company Profile

Nestlé SA in Packaged Food

Mar 2019

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and ...

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