Baked Goods

Market research on the baked goods industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category information.
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Strategy Briefing

Strategy Briefing

Baked Goods in Asia Pacific

Apr 2021

China saw its sales of baked goods negatively affected by disruptions to production and distribution as well as consumers’ limited access to retail outlets due to Coronavirus (COVID-19) in 2020, with the Asia Pacific region as a whole therefore ...

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Strategy Briefing

Strategy Briefing

Baked Goods in Western Europe

Apr 2021

As something of a mature category, baked goods were seeing slow or even declining real value growth year on year of late in Western Europe. However, due to Coronavirus (COVID-19) in the region, a certain amount of foodservice consumption was moving ...

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Company Profile

Company Profile

Kraft Heinz Co in Packaged Food

Mar 2021

Kraft Heinz ranked fourth among the world’s packaged food leaders in 2020. The company is focusing on restructuring strategy with a streamlined portfolio. Efforts are focusing on strong mature brands and dynamic performers, and six umbrella platforms...

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Company Profile

Company Profile

Nestlé SA in Packaged Food

Mar 2021

Nestlé SA is the leading company in packaged food, but with a decreasing share of the market. To maintain its first position, the company is focusing on high-growth categories and countries. The purchase of the recipe box supplier Freshly in the US ...

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Company Profile

Company Profile

General Mills Inc in Packaged Food

Mar 2021

General Mills moved up in rank among the world’s packaged foods companies in 2020, from 11th to 10th. The company gained global share in one of its key categories, breakfast cereals, with its brand Cheerios. In the US, its primary market, despite ...

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Company Profile

Company Profile

Unilever Group in Packaged Food

Feb 2021

Unilever is the sixth largest packaged food company globally. The company continues to maintain its lead in ice cream, thanks to increased in-home consumption of its leading global brands, with strong growth coming from emerging markets such as ...

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Country Report

Country Report

Baked Goods in the Philippines

Feb 2021

Baked goods is expected to see faster value and volume growth in 2020 compared with 2019, with packaged leavened bread seeing the fastest value and retail volume growth. One reason for this is that the leading company in the baked goods category, ...

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Company Profile

Company Profile

Kellogg Co in Packaged Food

Feb 2021

Kellogg Co is a leading US breakfast cereals and savoury snacks company. During the Coronavirus pandemic, increased at-home cooking and hometainment gave rise to strong 2020 performance growth for most major brands. To combat its high-sugar and ...

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Country Report

Country Report

Baked Goods in Pakistan

Jan 2021

Baked goods will see consumption shift from restaurants and other on-trade outlets in 2020, due to foodservice outlets being closed during the COVID-19 lockdown. As a result, on-trade volume sales are expected to decline in the year. However, retail ...

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Company Profile

Company Profile

Danone, Groupe in Packaged Food

Jan 2021

Danone ranked fifth among the world’s packaged food leaders in 2020. Danone has acquired a leading position in baby food across the globe and continues to grow by developing more premium formula products. In dairy, the company has redesigned its ...

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Country Report

Country Report

Baked Goods in Brazil

Jan 2021

Brazil has been among the severely affected countries in the world by the COVID-19 virus. Without a national policy, quarantines and lockdowns have been implemented by the individual cities and states. Although commercial closures and social ...

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Company Profile

Company Profile

Mondelez International Inc in Packaged Food

Jan 2021

This report aims to provide an overview of Mondelez International Inc in the packaged food universe, and its adaptation to the “new normal”....

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Country Report

Country Report

Baked Goods in Greece

Dec 2020

COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in more Greek households spending time at home leading to many consumers kneading and baking their own bread; consequently, it was difficult to find yeast at grocery retailers ...

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Country Report

Country Report

Baked Goods in Uzbekistan

Dec 2020

Retail volume sales of baked goods in Uzbekistan will decline slightly during 2020. As a result of COVID-19, some consumers baked more bread at home. Meanwhile, others traded down to cheaper types of bread. During the review period, retail value ...

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Country Report

Country Report

Baked Goods in Costa Rica

Dec 2020

As a result of the COVID-19 lockdown, demand for packaged leavened and flat breads in Costa Rica in 2020 has increased as more consumers spend time at home. This is a result of their longer shelf life and convenient packaging, as well as their more ...

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Country Report

Country Report

Baked Goods in Switzerland

Dec 2020

Baked goods benefits from COVID-19 in 2020, due to consumers spending more time at home during lockdowns resulting in a higher number of snacking occasions. This includes both adults working from home and children who have been off school. This is in...

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Country Report

Country Report

Baked Goods in Argentina

Dec 2020

Having recorded consistent declines earlier in the review period due to a worsening economic crisis that drove up prices and eroded purchasing power among Argentinians, baked goods looks set to post robust growth in retail volume sales for 2020 as a ...

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Country Report

Country Report

Baked Goods in Algeria

Dec 2020

The COVID-19 pandemic has caused many complications for the baked goods category in 2020. Firstly, the pandemic has worsened an already dire economic situation in Algeria, forcing businesses to shut and raising the unemployment rate even further. The...

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Country Report

Country Report

Baked Goods in North Macedonia

Dec 2020

As a result of the COVID-19 outbreak, the government of North Macedonia implemented strict measures related to the distribution and handling of food which are applicable to the baked goods category. These restrictions are expected to have a ...

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Country Report

Country Report

Baked Goods in Uruguay

Dec 2020

Baked goods is expected to benefit from COVID-19, with higher retail volume growth than 2019, as well as healthy current value growth. Retail current value price rises were lower than in 2019 and this was partly due to the government making a ...

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