Executive Summary

Feb 2019
Innovation and low prices benefit Bolivian consumers

Over the last three years Bolivia has witnessed an economic slowdown, prompting home care companies to maintain low prices and stretch margins to succeed and maintain consumers’ interest. During 2018 the situation changed little, with companies continuously offering discounts, extra volume and extending distribution to preserve positive sales growth.

Convenience is an increasing trend in the home care offer

Bolivian consumers’ lifestyles are changing in line with expansion of urban areas in main cities and the growing presence of women in the labour force; for this reason, lack of time during daily routines encourages people to look for products that will solve their needs with little effort. Companies in home care that have adapted their offer to better meet this trend have enjoyed success while others that have not adapted are likely to disappear in the long term.

Being local is a strength

The economic situation in Bolivia have been challenging during the last three years, and companies have made strong efforts to maintain positive sales results by slightly increasing prices, offering new economic packaging presentations, constant extra volume promotions, reducing profits margins and looking to better optimise operating costs. In this way, imported products have been discouraged by several changes in customs policies resulting in extra costs and delays; consumers have a good quality perception of imported products to provide better cleaning results but imported brands have a price disadvantage that limits their sales mainly to the modern channel.

Distribution in Bolivia remains largely unchanged

The Bolivian market has been concentrated for decades around the traditional channel with a strong presence across the country; on the other hand, the modern channel has been pushed by urbanisation and internal migration to the main cities resulting in an increasing number of chained supermarkets/hypermarkets. Some categories within home care were traditionally focused on modern distribution, because many were not considered essential by a large proportion of the population.

Uncertain political scenario represents challenge to home care industry

Government official statistics suggest that Bolivia’s GDP grew by 4.6% from July 2017 to June 2018; this rate is enough to meet the goal of DS1802 to grant the "doble aguinaldo" bonus which is usually paid by employers at the end of the year, but because of this economic indicator this year’s bonus should be doubled, for employees in both public and private sectors.

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Home Care in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bolivia for free:

The Home Care in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Care in Bolivia?
  • What are the major brands in Bolivia?
  • What is the importance of the trend towards environmentally friendly products in home care?
  • What are the main growth drivers of the home care market in Bolivia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Care in Bolivia

EXECUTIVE SUMMARY

Innovation and low prices benefit Bolivian consumers
Convenience is an increasing trend in the home care offer
Being local is a strength
Distribution in Bolivia remains largely unchanged
Uncertain political scenario represents challenge to home care industry

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Bolivia

HEADLINES

PROSPECTS

Reduced space and urban density benefits growth of spray/aerosol air fresheners
Car air fresheners benefit from increasing vehicle fleet in the country
Contraband and rationality of consumers for affordable options impact category

COMPETITIVE LANDSCAPE

Minoil Bolivia leads air care in Bolivia in 2018
Lack of investment in advertising due to small category size
Low-price competition to succeed

CATEGORY DATA

Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Air Care: % Value 2014-2018
Table 13 LBN Brand Shares of Air Care: % Value 2015-2018
Table 14 Forecast Sales of Air Care by Category: Value 2018-2023
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Bolivia

HEADLINES

PROSPECTS

Bleach continues with positive sales but without innovation
Government strengthens control of bleach sales

COMPETITIVE LANDSCAPE

Bleach leadership is concentrated among several players
Domestic production has higher penetration in the country

CATEGORY DATA

Table 16 Sales of Bleach: Value 2013-2018
Table 17 Sales of Bleach: % Value Growth 2013-2018
Table 18 NBO Company Shares of Bleach: % Value 2014-2018
Table 19 LBN Brand Shares of Bleach: % Value 2015-2018
Table 20 Forecast Sales of Bleach: Value 2018-2023
Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Bolivia

HEADLINES

PROSPECTS

Dishwashing sales increase but powder detergent is still widely used in the country
Affordable prices increase consumer awareness of dishwashing
Dishwashers remain negligible in Bolivian homes

COMPETITIVE LANDSCAPE

Astrix is the clear leader in dishwashing
Dishwashing is attractive for domestic players
Promotional activities are focus at points of sale

CATEGORY INDICATORS

Table 22 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 23 Sales of Dishwashing by Category: Value 2013-2018
Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Bolivia

HEADLINES

PROSPECTS

Wide variety of insects prosper given Bolivia’s diverse regional climate
Sales of home insecticides are season dependent
Availability and low prices make spray/aerosol the preferred format for consumers

COMPETITIVE LANDSCAPE

International players lead home insecticides in Bolivia
Local players adapt offer focusing on specific needs

CATEGORY DATA

Table 29 Sales of Home Insecticides by Category: Value 2013-2018
Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Polishes in Bolivia

HEADLINES

PROSPECTS

New products emerge to satisfy new trends in polishes
Climate varies widely, with demand for polishes changing depending on the region
Urban expansion has benefited floor cleaning especially standard products

COMPETITIVE LANDSCAPE

Astrix leads polishes market
Domestic players have expanded their offer
International players continue to suffer

CATEGORY DATA

Table 35 Sales of Polishes by Category: Value 2013-2018
Table 36 Sales of Polishes by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Polishes: % Value 2014-2018
Table 38 LBN Brand Shares of Polishes: % Value 2015-2018
Table 39 Forecast Sales of Polishes by Category: Value 2018-2023
Table 40 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Bolivia

HEADLINES

PROSPECTS

Consumer spending on surface care to increase in sophistication, depending on socioeconomic segments
Housing expansion drives demand for surface cleaning
Additional properties beyond cleaning increase expectation in surface care

COMPETITIVE LANDSCAPE

Astrix continues to lead surface care
Domestic players dominate with competitive prices
Surface wipes to remain niche

CATEGORY DATA

Table 41 Sales of Surface Care by Category: Value 2013-2018
Table 42 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 43 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2018
Table 44 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2018
Table 45 NBO Company Shares of Surface Care: % Value 2014-2018
Table 46 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 47 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 48 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Bolivia

HEADLINES

PROSPECTS

Toilet care competes on price and effectiveness with bleach and nitric acid
Availability of local brands increases sales of toilet care products
Deodorant devices are most preferred products in specific toilet care

COMPETITIVE LANDSCAPE

Toilet care is led by local brands
Lack of advertising in the category

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2013-2018
Table 50 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 52 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 53 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Laundry Care in Bolivia

HEADLINES

PROSPECTS

Expansion of middle-income consumers favours growth of specialist laundry care
Hand washing remains widely-used method in the country
Carpets are losing popularity in Bolivian homes

COMPETITIVE LANDSCAPE

Unilever Andina leads laundry care
Heavy investment in promotional campaigns
Industrias de Aceite FINO focuses its strategy of expanding its distribution

CATEGORY INDICATORS

Table 55 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 56 Sales of Laundry Care by Category: Value 2013-2018
Table 57 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 58 Sales of Laundry Aids by Category: Value 2013-2018
Table 59 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 60 Sales of Laundry Detergents by Category: Value 2013-2018
Table 61 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 63 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 64 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 65 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 66 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 67 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 68 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 69 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023