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Learn moreFeb 2021
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Overall consumption of home care witnessed only a modest boost from the Coronavirus (COVID-19) pandemic in Colombia in 2020. However, this picture hides widely differing performances of the various products within this market.
Colombian established a total lockdown from 23 March until 28 April, after which several industries, including construction and manufacturing, were allowed to reopen with strict health and safety procedures in order to gradually restart the economy. After 11 May, more local-level shops and banks were allowed to begin trading, while citizens were permitted go out to exercise for half an hour each day for their physical and mental health.
Home care manufacturers remained active in new product innovation in 2020, despite the many challenges posed by the global pandemic and the country’s measures to control the spread of the virus. While Unilever Andina Colombia launched Fab Lavado Perfecto with technology to optimise its deep cleaning and stain removal properties, as well as protect the environment, Simoniz widened its umbrella Binner range with an entire disinfectant line for every major surface care area under its Hogar Sano extension, and thus adapted to consumers’ changing needs.
Some significant channel switches were observed in home care during the COVID-19 pandemic. The discounters channel was the clear winner as a significant number of shoppers sought value prices due to the massive impacts on their household budgets during the health crisis as unemployment soared and many businesses closed.
Home care is expected to record improved retail volume growth in 2021, followed by strong growth in consumption over the remainder of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Home Care in Colombia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.