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Learn moreFeb 2020
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Political and economic stability in Guatemala prompted a consumer shift towards buying lower-cost, multifunctional products in bulk in 2019. Home care overall saw a significant decline in current value growth as consumers opted for economy products offering value for money rather than remaining loyal to familiar brands.
Innovation in home care was mainly in packaging across all products and reformulations of niche products. Several brands increased the variety of pack sizes and types, ranging from small formats sold through traditional grocery retailers to family-sized value packs available in discounters, supermarkets and hypermarkets.
Domestic brands and private label lines performed well in 2019, as price-sensitive consumers were influenced mainly by cost when making purchasing decisions. The Great Value line from Wal-Mart Centroamérica SA has intensified competition within home care with its range of low-cost products, some of which are half the price of branded alternatives.
Traditional grocery retailers still held the majority share of sales within home care in 2019 but is continuously yielding share as modern grocery retailers expands. Low-income consumers in Guatemala traditionally shop through independent small grocers, which are widespread throughout the country.
Home care is predicted to see a substantial rise in the pace of current value growth over the forecast period, with volume sales sustaining steady growth. Domestic brands are likely to continue to gain ground with the expansion of discounters, supermarkets and hypermarkets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:
The Home Care in Guatemala market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.