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Home care continues to see healthy growth in Guatemala, mainly from an active market that is constantly innovating to give consumers what they are looking for. Innovation in the lower end of the market is mainly through more affordable products, smaller pack sizes and more affordable packages, such as refillable bags.
Home care in Guatemala is dominated by few brands, with both domestic and imported brands apparent. Large brands, such as Magia Blanca (Grupo PDC) which leads bleach, are expanding their product portfolios and introducing other home care products with their brands, such as Magia Blanca multi-purpose cleaner.
The top four companies hold more than half of home care retail value sales: Industria La Popular SA (domestic, both national producer and importer of international brands), Union SA (imports products from Mexico), Henkel La Luz (international) and Procter & Gamble Interamericas Ltda (international) are the strongest companies in home care. These companies have wide product portfolios, strong distribution networks, and are constantly innovating to introduce the latest trends in home care.
The traditional channel continues to be the most important in Guatemala, with over 125,000 small independent grocers across the country and Guatemalans have a strong tradition of shopping through these stores. Smaller pack sizes, that are more affordable by the unit, are commonly seen through this channel.
Home care is expected to continue to post positive performance over the forecast period. Local consumers will continue to demand and use home care products as they are considered to be necessary in consumers’ daily lives.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:
The Home Care in Guatemala market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.