Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Home Care in Guatemala

April 2021
USD 2,650
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Guatemala report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Guatemala?
  • Which are the leading brands in Home Care in Guatemala?
  • How are products distributed in Home Care in Guatemala?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Growth increases as consumers stock up on laundry care, focusing on keeping clothes hygienic
Players respond to COVID-19 by launching products with antibacterial qualities
Bar detergents hold the highest share, but multi-purpose powders gain ground

RECOVERY AND OPPORTUNITIES

Price-point remains key across the forecast period, with Union SA retaining its lead
New products across the forecast period will aim to attract low-income consumers
Hand washing will remain the most popular method for laundry in Guatemala

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in Guatemala

KEY DATA FINDINGS

2020 IMPACT

The lockdown period and interest in hygiene boosts growth in 2020
Players release products with antibacterial properties to align with COVID-19 trends
Colgate-Palmolive continues to lead, as domestic players build ground

RECOVERY AND OPPORTUNITIES

Price sensitivity continues to shape consumers purchases across the forecast period
Dishwashing has the opportunity to expand across the forecast period
Automatic dishwashing fails to make a presence over the coming years

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2015-2020 Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and a rising interest in health and hygiene boosts sales during 2020
Lower-income consumers preference multi-cleaners, as players focus on antibacterial properties
Colgate-Palmolive remains ahead in surface care, although it loses share to others

RECOVERY AND OPPORTUNITIES

Enhanced cleaning routines continue to benefit sales across 2021 and 2022
Multipurpose cleaners gain ground as all-purpose cleaning wipes grow
Domestic brands focus on economy varieties to gain ground over the coming years

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2015-2020 Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Surface Care: % Value 2016-2020 Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 39 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Value growth increases as consumers interest in hygiene and sanitation rises
COVID-19 increases the presence of bleach in modern grocery retailers
The top three players lose share to others as price sensitivity rises

RECOVERY AND OPPORTUNITIES

An increasing interest in hygiene persists, supporting sales over the early forecast period
The growth of new alternatives is set to challenge ongoing sales of bleach
Innovation in bleach will focus on packaging that aligns to consumers growing demands

CATEGORY DATA

Table 41 Sales of Bleach: Value 2015-2020 Table 42 Sales of Bleach: % Value Growth 2015-2020 Table 43 NBO Company Shares of Bleach: % Value 2016-2020 Table 44 LBN Brand Shares of Bleach: % Value 2017-2020 Table 45 Forecast Sales of Bleach: Value 2020-2025 Table 46 Forecast Sales of Bleach: % Value Growth 2020-2025

Toilet Care in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Growth is limited as many households in Guatemala do not have a flush toilet
Toilet/liquids foam continues to lead toilet care sales throughout 2020
SC Johnson maintains its place at the top during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Growth is positive; however, the landscape remains small over the coming years
Low innovation over the coming years, as toilet care sees a lack of consumer interest
Developments of alternative products hamper the growth of volume sales in toilet care

CATEGORY DATA

Table 47 Sales of Toilet Care by Category: Value 2015-2020 Table 48 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 50 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 51 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Floor polishes records growth, while shoe polish declines due to home seclusion
Furniture, floor, and metal polishes have limited appeal in Guatemala
Picasa leads polishes with Shinola brand of shoe polish

RECOVERY AND OPPORTUNITIES

Growth recovers as shoe polishes benefit from an end to home seclusion
Shoe polishes will continue to drive sales in polishes over the forecast period
Little incentive for marketing within polishes will limit growth

CATEGORY DATA

Table 53 Sales of Polishes by Category: Value 2015-2020 Table 54 Sales of Polishes by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Polishes: % Value 2016-2020 Table 56 LBN Brand Shares of Polishes: % Value 2017-2020 Table 57 Forecast Sales of Polishes by Category: Value 2020-2025 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Sales of spray/aerosol air fresheners increase as car air fresheners decline due to home seclusion
SC Johnson maintains leadership of air care during COVID-19
Domestic brands struggle to compete against multinationals

RECOVERY AND OPPORTUNITIES

Growth is driven by spray/aerosol air fresheners, as car air fresheners recover from 2021
Innovation in air care will remain in line with international trends
A rising demand for natural scents is forecast to be a key growth driver

CATEGORY DATA

Table 59 Sales of Air Care by Category: Value 2015-2020 Table 60 Sales of Air Care by Category: % Value Growth 2015-2020 Table 61 NBO Company Shares of Air Care: % Value 2016-2020 Table 62 LBN Brand Shares of Air Care: % Value 2017-2020 Table 63 Forecast Sales of Air Care by Category: Value 2020-2025 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Increasing price-sensitivity reduces demand for home insecticides in 2020
Spray/aerosol insecticides lead the landscape in 2020
SC Johnson retains dominance as retailers and brands focus on price-promotions

RECOVERY AND OPPORTUNITIES

Recovery from 2021 as major players focus on eco-friendly properties
A wide variety of products caters to different needs as innovations focus on specific threats
Seasonal insect infestations drive sales in home insecticides over the forecast period

CATEGORY DATA

Table 65 Sales of Home Insecticides by Category: Value 2015-2020 Table 66 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 68 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 69 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page