Home care sales continued to enjoy strong and stable growth in retail volume terms in 2022. Sales were fuelled by a significant increase in the number of households and an increased focus on the need for enhanced hygiene in the home, with this a trend that has developed since the pandemic.
There was a large investment made in the domestic production of detergents and home care products in Qatar during the final three years of the review period, with 13 new factories opening. Many of them are focusing on producing these products to meet the local demand.
For a long time Qatar had just two home care manufacturers with local production, however, several new companies established local production in the final three years of the review period. The demand for detergents in Qatar continues to grow with more local players introducing new products, which are either locally produced or imported and distributed locally.
There is a growing focus on buying local products that are produced and manufactured within the country. Qatar is making effort towards achieving self-sufficiency as it looks to reduce its reliance on imports as well as part of its efforts to diversify its economy away from its heavy reliance on oil.
The COVID-19 pandemic did not cause major setbacks for the rapid development of Qatar’s retail infrastructure. This was partially due to the completion of construction projects being undertaken to prepare the country for its hosting of the 2022 FIFA World Cup.
Qatar is expected to see population growth over the forecast period which should sustain strong volume growth across home care, but especially within the key category of laundry detergents. The rising per capita consumption of laundry detergents alongside healthy population growth will be key drivers of growth.
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This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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