Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. However, in 2022, many categories are now being impacted by the global inflation rates which are leading consumers to switch to lower-priced products and smaller package sizes.
In 2022, the demand for home care products continues to benefit from the hygiene awareness campaigns which began during the COVID-19 pandemic. Likewise, demand is also being driven by the growing availability of a wider range of cleaning products and the changing lifestyles of Ethiopians, especially younger consumers.
Ethiopia has?a large population of?nearly 120 million people in 2022, making it the second most populous country in Africa, after Nigeria.
Global inflation and soaring energy prices continue to be the main reason for inflation in Ethiopia, which stood at 6% in early 2022, having risen from 4% in the previous one.
Ethiopia’s roads present few limitations on the distribution of home care products within the country. The government is currently working on numerous major road improvement and construction projects and the ultimate aim of these is to link all of the country’s major towns and cities.
Home care is slated for positive growth over the forecast period due to increasing consumer awareness of the importance of home hygiene and the range of different home care products available. Moreover, economic development and rising disposable incomes mean that the consumer base is widening.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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