Home care sales registered strong sales growth in 2020 as consumers enduring home seclusion kept their homes scrupulously clean in a bid to avoid COVID-19 transmission. Sales of surface care, bleach and dishwashing soared while demand for polishes dropped.
The country went into total lockdown on 11 March 2020 with the airport closing on 16 March. On 24 August the country’ economy reopened.
In most cases, it is the women (wives/mothers) who are responsible for the cleaning jobs at home. It is also they who decide which brands and presentations that are bought.
In El Salvador, during 2020, 1,700 companies closed according to the National Association of Private Enterprise (ANEP) and official data from the Salvadoran Social Security Institute (ISSS). However, to date, although 930 recovered companies and 47,000 jobs have been reported, 770 companies were lost in addition to 24,139 private sector jobs.
The logistics sector was thrown into crisis by the onset of the pandemic. Costs rose exponentially particularly shipping costs which impacted the cost of imported raw materials.
Sales of home care are expected to experience a modest rise over the forecast period. Lingering price sensitivity amongst lower-income groups will continue to support demand for private label and value bulk packs at least until 2022/2023.
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This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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