2022 is characterised as a normalisation period as the COVID-19 pandemic comes to an end. Categories that benefited from the COVID-19 pandemic such as dishwashing is now seeing slowed sales as consumers spend less time in their homes.
In 2022, current value sales of home care are recovering from the COVID-19 pandemic, however, they have not yet reached pre pandemic levels. Moreover, the industry now faces a new set of challenges, given the high inflation rates in the country and local currency depreciation.
Myanmar remains a traditional and conservative country, with traditional gender roles remaining strong and women continuing to be responsible for most cleaning tasks in the home, even if they also work outside. Maids are employed by most high-income households and many expatriates, typically working 2-4 hours per day.
In 2022, Myanmar’s economy is predicted to grow by 3% which is an improvement following the 18% contraction it saw in 2021 as a result of the COVID-19 pandemic. Economic growth is being supported by the easement of restrictions, and consumers returning to their pre pandemic routines.
The military coup in February 2021 disrupted transportation. In the aftermath of this, a nightly curfew was introduced between 8pm and 4am, with numerous army checkpoints also making it more difficult to transport goods within the country.
There will be no more than very modest growth in retail constant value sales of home care during the forecast period, driven by urbanisation and an anticipated post-pandemic economic rebound. Ongoing economic hardships will, however, result in more consumers economising and cutting out unnecessary expenditures.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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