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Learn moreJan 2021
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The home care industry in Brazil witnessed strong performance in 2020. While many industries suffered from non-essential stores closing due to COVID-19, home care witnessed an overall positive result as not only it played a crucial role in keeping households clean and preventing virus spread, but it also benefited from grocery retailers remaining open.
Brazil is among the countries that have been hardest hit by COVID-19, with over seven million cases recorded by the end of 2020. The first official case was confirmed by the Ministry of Health on 26 February in the state of São Paulo.
The main movement within the home care competitive environment was the decrease of value share among small players as they failed to follow market demand due to their limited production capacity, access to raw materials and distribution. Unilever and Química Amparo Ltda remain as the leaders in home care, a position supported by incorporating sanitising claims across categories and new products, such as hypoallergenic, and recyclable packaging.
Home care benefited from the fact that its main distribution channels, supermarkets, traditional grocery retailers, warehouse clubs and hypermarkets, which represent nearly all current value sales, stayed open throughout the year as they were deemed essential services. Therefore, all of them grew and maintained the overall channel split of home care.
Home care benefited from a positive performance in 2020 and will keep growing in the next years, however at a slower pace as a vaccine is expected during 2021. Any shifts in performance will rely on COVID-19 developments in 2021-2022.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The Home Care in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.