The economic and political uncertainties that characterised 2018, accompanied by one-time events such as the trucker strike that paralysed Brazil for two weeks, harmed the more optimistic predictions in the beginning of the year. The underlying factors that adversely affect consumption remain – high unemployment rate and tight disposable income.
Lower spending in 2018 continued to force down prices in most home care categories especially those that suffer from low brand differentiation. Nevertheless, the cautious consumption environment did not inhibit consumers from seeking out more convenient, effective and sensorial-driven home care products.
The dominance of multinationals in most home care categories is starting to be challenged by local entrants tapping into the same categories and offering comparable quality. Intermediate players such as Gtex Brasil Ltda, K & M Indústria Química Ltda, Limppano SA and Cera Ingleza Ingleza Indústria e Comércio Ltda are penetrating further and their products are consolidating as primary options, fundamentally for consumers with diminished purchasing power.
The understanding of consumers’ sensorial profile is increasingly being researched by manufacturers as a strategy to assess more precisely which fragrances and certain product attributes, eg foam dispensing, are valued by Brazilians. In addition, the lower mobilisation of home care in comparison with more appealing industries, such as beauty and personal care, and packaged food, is leading manufacturers to distinguish their brands through high-end ingredients, which are being well received by consumers.
The more optimistic economic predictions for the forecast period will likely drive growth in consumption, filling the blanks left by lower demand recently. More importantly, home care players are aware that, with a more stable economy, they can increase both volume and value sales.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The Home Care in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.