2022 was shaped by recovery from the COVID-19 pandemic and high inflation, which are having a mixed effect on different categories in home care. Some products are seeing a better performance due to COVID-19-related restrictions easing and on-trade establishments reopening.
In 2022, home care is seeing slower growth due to inflation which is putting pressure on household incomes. As a result, many lower- and even middle-income consumers have reduced any necessary expenditure which is to the detriment of home care as many products can be substituted or multi-purpose products can be used instead.
A more robust approach to hygiene and cleanliness is sweeping through Bangladeshi society and this applies to both commercial premises and residential dwellings. As a result, a wide range of home care items are now considered absolutely essential in virtually all homes.
In 2022, the devaluation of the local currency against the US dollar as well as the extortionate inflation rate are forcing many consumers to economise. Lower- and even middle-income consumers are suffering due to the rising cost of living.
Road infrastructure remains underdeveloped in many parts of Bangladesh, which limits the geographical reach of home care producers and poses significant challenges in terms of distribution. The poor state of many roads is partly the result of high construction costs, inadequate maintenance and bureaucratic barriers, but also due to frequent damage caused by natural disasters such as floods and earthquakes.
A moderate positive sales performance is expected to be registered in-home care over the forecast period due to the rising awareness of the importance of good hygiene, cleanliness and health consciousness that will be the primary growth engines of sales growth in home care. Improvements in living standards and rising health awareness are expected to prove instrumental in supporting rising demand for home care during the forecast period, with overcrowding and high levels of pollution in urban areas likely to ensure that consumers remain conscious of the importance of maintaining proper hygiene standards in the home.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Care industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!