Home Care in Uzbekistan

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Uzbekistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Uzbekistan?
  • Which are the leading brands in Home Care in Uzbekistan?
  • How are products distributed in Home Care in Uzbekistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Uzbekistan

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Distribution of Home Care by Format: % Value 2015-2020 Table 7 Distribution of Home Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Home Care by Category: Value 2020-2025 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Laundry care sees slightly negative impact from COVID-19, due to slowing down of developments and weaker consumer spending power
Growth continues in emerging and more modern categories, albeit from a low base and with many consumers favouring traditional products
Proctor & Gamble maintains its lead over Henkel, as the two multinationals continue to hold the top three brands

RECOVERY AND OPPORTUNITIES

Sales set to remain somewhat stilted over the forecast period, albeit still healthy
Traditional and standard powder variants remain the major choice of consumers
Developments expected to return in more modern laundry aids and liquid detergents

CATEGORY DATA

Table 10 Sales of Laundry Care by Category: Value 2015-2020 Table 11 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 12 Sales of Laundry Aids by Category: Value 2015-2020 Table 13 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Detergents by Category: Value 2015-2020 Table 15 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 16 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 17 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 18 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 22 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Hand dishwashing continues to thrive, whilst automatic dishwashing face challenges from further reducer consumer spending power
Inclusive and regardless of COVID-19, the majority of traditional Uzbekistani homemakers continue to wash dishes by hand
Procter & Gamble maintains top place thanks to iconic Fairy brand

RECOVERY AND OPPORTUNITIES

Opposing trends set to emerge in 2021, with closer observation of consumer patterns required
Continued growth expected over the forecast period, for both modern and traditional variants
Automatic dishwashing to bounce back more strongly by 2025

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2015-2020 Table 25 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 27 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 28 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Surface care sees boost due to consumers’ higher standards of home hygiene and frequency of cleaning during COVID-19
Popular traditional categories which cannot be substituted continue to gain
Leading multinationals see strong competition from cheaper domestic Domfresh brand

RECOVERY AND OPPORTUNITIES

Value growth set to gradually decline due to weak consumer spending power, tempered by ongoing higher standards of home hygiene
Developments in category expected from 2022, with bathroom cleaners set to come out on top
Slowly recovering economy expected to keep consumer spending lower low until at least 2025

CATEGORY DATA

Table 30 Sales of Surface Care by Category: Value 2015-2020 Table 31 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Surface Care: % Value 2016-2020 Table 33 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 34 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 35 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Bleach sees boost thanks to consumers’ higher standard of home hygiene and frequency of cleaning
Bleach faces ongoing competition from alternative products and is set to see slower growth moving forwards
Unilever’s Domestos maintains lead, while top domestic brand Pegas continues to show strong competition to Russian Sanfor

RECOVERY AND OPPORTUNITIES

Sales set to fall from 2021, as the COVID-19-related spike in popularity fades again
Opportunities for domestic players to maintain volume sales to lower-income consumers
Gradual recovery of economy over time means more consumers will be able to afford alternative products

CATEGORY DATA

Table 36 Sales of Bleach: Value 2015-2020 Table 37 Sales of Bleach: % Value Growth 2015-2020 Table 38 NBO Company Shares of Bleach: % Value 2016-2020 Table 39 LBN Brand Shares of Bleach: % Value 2017-2020 Table 40 Forecast Sales of Bleach: Value 2020-2025 Table 41 Forecast Sales of Bleach: % Value Growth 2020-2025

Toilet Care in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Toilet care sees a boost due to consumers adhering to higher standards of home hygiene and frequent cleaning
Rim blocks continues to show the most dynamic growth, as toilet care becomes a better developed category in the country
SC Johnson holds its strong lead with Utenok brand (global name of (Toilet) Duck)

RECOVERY AND OPPORTUNITIES

Sales set to decline again from 2021, due to underdevelopment of category and low consumer spending power
ITBs set to bounce back and show stronger growth, whilst liquids/foam continues to decline
Toilet liquids/foam expected to remain the largest category over forecast period, despite value declines seen

CATEGORY DATA

Table 42 Sales of Toilet Care by Category: Value 2015-2020 Table 43 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 45 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 46 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 47 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Polishes manages to maintain healthy growth, despite dominant shoe polish facing challenges from lockdowns in 2020
Other polishes categories remain fragmental and of little significance, due to being deemed non-essential products
Cigir Kimya takes the lead in company terms in 2020, thanks to its existing top Silver brand

RECOVERY AND OPPORTUNITIES

Lifting of lockdowns will re-stimulate sales of shoe polish, with main trends and drivers expected to continue
Furniture and floor polishes set to remain fragmental, with no developments expected in metal polish
Opportunities emerge for domestic players to offer cheaper products to price-sensitive consumers

CATEGORY DATA

Table 48 Sales of Polishes by Category: Value 2015-2020 Table 49 Sales of Polishes by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Polishes: % Value 2016-2020 Table 51 LBN Brand Shares of Polishes: % Value 2017-2020 Table 52 Forecast Sales of Polishes by Category: Value 2020-2025 Table 53 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Weakened consumer spending power and fewer car travel occasions lead to slower sales in air care
Main drivers for sales in air care continue, despite slight sales slump seen in 2020
Russian player Kolberg Group maintains its top place thanks to price-to-quality ration of its Symphony brand

RECOVERY AND OPPORTUNITIES

Sales set to recover over the forecast period to almost reach 2018-2019 highs in 2025
Spray/aerosol air fresheners continue to be the only significant options, with no innovation in other variants expected
Car air fresheners set to continue to show the most dynamic performance over the forecast period

CATEGORY DATA

Table 54 Sales of Air Care by Category: Value 2015-2020 Table 55 Sales of Air Care by Category: % Value Growth 2015-2020 Table 56 NBO Company Shares of Air Care: % Value 2016-2020 Table 57 LBN Brand Shares of Air Care: % Value 2017-2020 Table 58 Forecast Sales of Air Care by Category: Value 2020-2025 Table 59 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in Uzbekistan

KEY DATA FINDINGS

2020 IMPACT

Home insecticides faces ongoing competition from pest control companies, even during the time of COVID-19
Status quo remains between electric insecticides and spray/aerosol insecticides
Russian-owned Koberg Group maintains its top place with Dikhlofos brand, as domestic players fail to compete with the multinationals

RECOVERY AND OPPORTUNITIES

Ongoing competition from pest control companies continues to place downwards pressure on the category and restrict developments
Higher standards of home hygiene may boost sales a little, but not to any notable degree
Status quo between players expected to continue, with no entrants expected

CATEGORY DATA

Table 60 Sales of Home Insecticides by Category: Value 2015-2020 Table 61 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 62 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 63 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 64 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 65 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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This report originates from Passport, our Home Care research and analysis database.

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