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Rising Incomes and Urbanisation Drive Sales Growth
Home care in Cambodia demonstrated resilience in 2025, with retail value sales reaching KHR883 billion, representing a 3% growth. This growth was driven by rising incomes and urbanisation, which have boosted demand for premium and multifunctional products. Laundry care dominated in home care, accounting for a significant share of sales, while dishwashing saw dynamic growth driven by the increasing penetration of modern retail channels. Home care is expected to continue growing, driven by increasing demand for convenient, non-toxic and multifunctional products, with a forecast CAGR of 6% over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Cambodia?
- Which are the leading brands in Home Care in Cambodia?
- How are products distributed in Home Care in Cambodia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Cambodia
Rising Incomes and Urbanisation Drive Sales Growth
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Rising Incomes and Urbanisation Drive Sales Growth
Laundry Care Dominates Market Share with Convenience
Health-Conscious Consumers Drive Innovation
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Rising Demand for Premium and Multifunctional Products
Laundry Care to Remain Largest Category
Chart 5 Analyst Insight for Home Care
Wellness-Focused Products to Drive Growth
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Local Brands Gain Share as Nationalism Rises in Cambodia
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Grocery Retailers Lead Home Care Sales with Strong Presence
Retail E-Commerce Gains Traction among Urban Consumers
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Home Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Home Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Air Care in Cambodia
Key Data Insights
Strong Growth Driven by Increasing Urbanisation and Income
Strong Growth Driven by Increasing Urbanisation and Income
Spray/Aerosol Air Fresheners Dominates Sales
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Strong Growth Driven by Urbanisation and Rising Incomes
Spray/Aerosol Air Fresheners Maintains Market Dominance
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Leads Cambodian Air Care
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Grocery Retailers Dominate Air Care Sales with Established Presence
Retail E-Commerce Drives Growth with Increasing Online Presence
Online Shopping Gains Traction with Rising Consumer Awareness
Chart 25 Economic Context for Air Care
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Air Care
Chart 29 Population 2020-2030
Chart 30 Consumer Expenditure 2020-2030
Chart 31 Population by Generation 2025
Dishwashing in Cambodia
Key Data Insights
Rising Disposable Income Drives Sales
Chart 32 Key Industry Trends for Dishwashing
Rising Disposable Income Drives Sales
Hand Dishwashing Remains Dominant, Driven by Consumer Preference
Mood-Boosting Scents Shape Consumer Choices
Chart 33 Value Sales 2020-2030
Chart 34 Volume Sales 2020-2030
Chart 35 Value Sales by Category 2025
Growth in Hand Dishwashing Driven by Health and Eco-Awareness
Hand Dishwashing Maintains Dominance with Natural Ingredients
Chart 36 Analyst Insight for Dishwashing
Eco-Friendly Formulations and Packaging Gain Traction
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Local Brands Gain Traction in a Concentrated Market
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Independent Small Groceries and Wet Markets Dominate Sales
E-Commerce Gains Traction among Urban Households
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Dishwashing
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Dishwashing
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Home Insecticides in Cambodia
Key Data Insights
Urbanisation and Income Growth Drive Demand for Effective Urban Pest Control
Chart 49 Key Industry Trends for Home Insecticides
Urbanisation and Income Growth Drive Demand for Effective Urban Pest Control
Spray and Aerosol Formats Dominate Sales
Increasing Demand for Safer and Faster-Acting Products
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Consumers Prioritise Safe and Effective Pest Control Solutions
Spray/Aerosol Insecticides Maintains Market Dominance
Non-Toxic and Plant-Based Formulations Drive Growth
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Dominance through Innovation and Distribution
Opportunities Arise for Local Players and Non-Thai Products
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Traditional Outlets Dominate Sales of Home Insecticides
Retail E-Commerce Gradually Gains Traction
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Home Insecticides
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Home Insecticides
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025
Laundry Care in Cambodia
Key Data Insights
Shifting Consumer Preferences Drive Laundry Care Dynamics
Chart 65 Key Industry Trends for Laundry Care
Shifting Consumer Preferences Drive Laundry Care Dynamics
Laundry Detergents Dominate Market Share
Key Trends Shaping the Market
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Urbanisation Drives Growth in Laundry Care Sales
Laundry Detergents Maintain Largest Share
Chart 69 Analyst Insight for Laundry Care
Health and Wellness Remains a Priority
Chart 70 Forecast Value Sales 2020-2030
Chart 71 Forecast Value Sales by Category 2025-2030
Unilever Cambodia Ltd Maintains Lead
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Small Local Grocers Dominate Laundry Care Sales with Strong Presence
Retail E-Commerce Gains Traction with Convenience and Promotions
Chart 74 Retail Channels 2020-2025
Chart 75 Economic Context for Laundry Care
Chart 76 Real Gdp Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for Laundry Care
Chart 79 Population 2020-2030
Chart 80 Consumer Expenditure 2020-2030
Chart 81 Population by Generation 2025
Polishes in Cambodia
Key Data Insights
Growth Driven by Rising Household Income and Urbanisation
Growth Driven by Rising Household Income and Urbanisation
Shoe Polish Remains Dominant, Driven by Cultural Practices
Furniture Polish Drives Growth with Premiumisation Trend
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Rising Incomes and Urbanisation Drive Demand for Polishes
Shoe Polish Remains Dominant, but Furniture Polish Grows Fastest
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Maintains Dominance in Cambodian Polishes
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Grocery Retailers Dominate Polishes Sales through Established Networks
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Polishes
Chart 91 Real Gdp Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Polishes
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Surface Care in Cambodia
Key Data Insights
Consumers Favour Multi-Purpose Cleaner Formats
Chart 97 Key Industry Trends for Surface Care
Consumers Favour Multi-Purpose Cleaner Formats
Health-Conscious Consumers Drive Demand for Eco-Friendly Products
Evolving Product Formats and Sustainability Drive Market Growth
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Consumers Prioritise Convenience and Sustainability in Cleaning
Multi-Purpose Cleaners Remain Popular by 2030
Sustainability to Shape Surface Care
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Leading Brand Maintains Dominance through Strong Distribution and Diverse Portfolio
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Grocery Retailers Dominate Surface Care Sales through Offline Channels
E-Commerce Gains Traction in Urban Areas with Bulk Purchases
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Surface Care
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Surface Care
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Toilet Care in Cambodia
Key Data Insights
Brands Adapt to Consumer Preferences for Natural Ingredients
Chart 113 Key Industry Trends for Toilet Care
Brands Adapt to Consumer Preferences for Natural Ingredients
Convenient Formats Drive Sales in Toilet Care
Health and Wellness Trend Shapes Consumer Behaviour
Chart 114 Value Sales 2020-2030
Chart 115 Volume Sales 2020-2030
Chart 116 Value Sales by Category 2025
Consumers Drive Demand for Natural and Convenient Toilet Care
Toilet Liquids/Foam to Remain Largest, In-Cistern Devices to Grow Fastest
Health and Wellness Trend to Shape Future of Toilet Care
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Maintains Lead Despite Rising Competition
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Independent Small Grocers and Wet Markets Dominate Sales
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Toilet Care
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Toilet Care
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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