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Learn moreFeb 2021
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In 2019, the Vietnamese economy showed a very optimistic picture with GDP surpassing the government target of 6.8%, with double-digit growth recorded in the retail sales of consumer goods.
Vietnam proved to be one of the first Asian countries to successfully contain the spread of COVID-19, seeing very few cases in the early stages of the pandemic. Social isolation guidelines were introduced from 1-22 April 2020.
Thanks to their financial power, big players continued to dominate the landscape in 2020. However, due to the outbreak of COVID-19, a significant reduction in advertising and marketing was seen throughout the year, with players having to cut costs accordingly.
Due to the outbreak of COVID-19 in 2020, E-commerce saw a solid increase in growth, with many consumers wary of leaving the household, turning to the online channel for a safer form of retailing. Consumers appreciated being able to purchase products from their home, and having them delivered to the door.
Following the outbreak of COVID-19 in 2020, value growth in home care is expected to continue rising over the forecast period, recording a positive, double-digit CAGR of 13%. The outbreak of the virus increased consumers interest in health and hygiene, and as such, many implemented new cleaning routines, which are likely to remain across the coming years.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:
The Home Care in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.