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Country Report

Home Care in

Home Care in Vietnam

50 pages, Mar 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home care sees steady growth in 2017 due to increasing incomes

Thanks to the recovering economy, Vietnamese consumers' income levels increased steadily over the review period, and this trend is expected to continue in the forecast period. As well as greater purchasing power, higher living standards and rising awareness regarding health have also played vital roles in driving demand for high quality home care products.

Internet retailing is showing potential

Accessibility to the internet has been significantly improved, and the experience of online shopping has been enhanced, encouraging consumers to use internet retailer sites. This trend, which was initially much more prevalent in urban areas, has now penetrated to rural areas, with great potential to boost sales.

Major international players dominate the home care market

With their strong financial power, foreign players, such as Unilever and Procter & Gamble, firmly hold the leading positions, with the largest market shares. 2017 saw an increased number of advertising campaigns from these giants, of various kinds.

Product developments are affected by concerns about health issues

Vietnamese consumers' greater awareness of health issues, due to better living conditions, is having a strong impact on the development of home care products. Along with the economic recovery, the level of pollution has been increasing, causing a variety of health conditions among the general public.

The home care market is predicted to register stable growth in the forecast period

Improved living standards in both urban and rural areas will boost demand for home care products. As people's level of income keeps rising, they are more likely to spend extra on higher quality items to maintain health and avoid infectious agents.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Home Care in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Vietnam?
What are the major brands in Vietnam?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Vietnam

EXECUTIVE SUMMARY

Home care sees steady growth in 2017 due to increasing incomes

Internet retailing is showing potential

Major international players dominate the home care market

Product developments are affected by concerns about health issues

The home care market is predicted to register stable growth in the forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Vietnam

HEADLINES

PROSPECTS

Rising awareness of the harmful effects of air care products has a negative impact

Increasing affordability of cars leads to healthy growth in car air fresheners

Air care products face strong competition from herbal essential oil diffusers

COMPETITIVE LANDSCAPE

SC Johnson & Son Vietnam Co Ltd holds the leading position

International players dominates air care

Local players are reluctant to invest in air care

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 14 NBO Company Shares of Air Care: % Value 2013-2017
Table 15 LBN Brand Shares of Air Care: % Value 2014-2017
Table 16 Forecast Sales of Air Care by Category: Value 2017-2022
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Vietnam

HEADLINES

PROSPECTS

Growing number of office workers boosts demand for bleach

Bleach faces strong competition from laundry care products

Consumers mainly choose products based on scent and effectiveness

COMPETITIVE LANDSCAPE

My Hao Cosmetics holds the leading position in the category

The category sees little marketing activity

Distribution network is the key factor to stay competitive

CATEGORY DATA

Table 18 Sales of Bleach: Value 2012-2017
Table 19 Sales of Bleach: % Value Growth 2012-2017
Table 20 NBO Company Shares of Bleach: % Value 2013-2017
Table 21 LBN Brand Shares of Bleach: % Value 2014-2017
Table 22 Forecast Sales of Bleach: Value 2017-2022
Table 23 Forecast Sales of Bleach: % Value Growth 2017-2022

Dishwashing in Vietnam

HEADLINES

PROSPECTS

Increased health awareness boosts demand for less harmful products

Price sensitivity continues to be an influential factor

The presence of internet retailing remains negligible in the country

COMPETITIVE LANDSCAPE

Unilever Vietnam International Co Ltd’s Sunlight remains the leading brand

Competition on price remains intense

Local players seek new ways to survive in the tough competition

CATEGORY INDICATORS

Table 24 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 25 Sales of Dishwashing by Category: Value 2012-2017
Table 26 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 28 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 29 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Vietnam

HEADLINES

PROSPECTS

Rural areas have become the main target for players in the category

Sales of home insecticides fluctuate according to the season

Consumers lean for less harmful home insecticides products

COMPETITIVE LANDSCAPE

Fumakilla Vietnam Pte Ltd Ltd holds the largest category share

Players in the category are competing fiercely for category share

International players dominate the category

CATEGORY DATA

Table 31 Sales of Home Insecticides by Category: Value 2012-2017
Table 32 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 34 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 35 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 36 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Vietnam

HEADLINES

PROSPECTS

Laundry detergent continues to lead laundry care

Social media is the main battlefield for fabric softener products

Consumer behaviour influenced by issues related to cost and heath

COMPETITIVE LANDSCAPE

Unilever remains the leader in laundry care

Major players with substantial resources dominate the category

Local players focus on low-income segment and exports

CATEGORY INDICATORS

Table 38 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 39 Sales of Laundry Care by Category: Value 2012-2017
Table 40 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Aids by Category: Value 2012-2017
Table 42 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 43 Sales of Laundry Detergents by Category: Value 2012-2017
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 49 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 51 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Vietnam

HEADLINES

PROSPECTS

Increasing number of white collar workers drives sales of shoe polishes

Healthy growth in wood furnishings boosts demand for furniture polish

Sales of polishes are still seasonal

COMPETITIVE LANDSCAPE

SC Johnson & Son Vietnam Co Ltd is the leader in polishes

The category remains inactive with no noticeable marketing efforts

There are many unbranded Chinese products in the polish category

CATEGORY DATA

Table 53 Sales of Polishes by Category: Value 2012-2017
Table 54 Sales of Polishes by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Polishes: % Value 2013-2017
Table 56 LBN Brand Shares of Polishes: % Value 2014-2017
Table 57 Forecast Sales of Polishes by Category: Value 2017-2022
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Vietnam

HEADLINES

PROSPECTS

Improved living standards drive demand for surface care

Concentrated products see considerable interest among consumers

More consumers in urban areas start purchasing surface care products online

COMPETITIVE LANDSCAPE

Unilever Vietnam International Co Ltd leads the category

New international players are attempting to use mergers and acquisitions to quickly enter the category

Distribution networks play a vital role in increasing category presence and sales

CATEGORY DATA

Table 59 Sales of Surface Care by Category: Value 2012-2017
Table 60 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Vietnam

HEADLINES

PROSPECTS

Higher living standards have greatly boosted sales of toilet care

Environmentally friendly products become more attractive to consumers

Modern retailers have become more popular for toilet care distribution

COMPETITIVE LANDSCAPE

SC Johnson & Son Inc leads the category

Key players in the category are targeting women as the main consumers

The “go local” trend has affected both foreign and local players

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home Care in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Home care sees steady growth in 2017 due to increasing incomes

Internet retailing is showing potential

Major international players dominate the home care market

Product developments are affected by concerns about health issues

The home care market is predicted to register stable growth in the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Vietnam

EXECUTIVE SUMMARY

Home care sees steady growth in 2017 due to increasing incomes

Internet retailing is showing potential

Major international players dominate the home care market

Product developments are affected by concerns about health issues

The home care market is predicted to register stable growth in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Vietnam

HEADLINES

PROSPECTS

Rising awareness of the harmful effects of air care products has a negative impact

Increasing affordability of cars leads to healthy growth in car air fresheners

Air care products face strong competition from herbal essential oil diffusers

COMPETITIVE LANDSCAPE

SC Johnson & Son Vietnam Co Ltd holds the leading position

International players dominates air care

Local players are reluctant to invest in air care

CATEGORY DATA

Bleach in Vietnam

HEADLINES

PROSPECTS

Growing number of office workers boosts demand for bleach

Bleach faces strong competition from laundry care products

Consumers mainly choose products based on scent and effectiveness

COMPETITIVE LANDSCAPE

My Hao Cosmetics holds the leading position in the category

The category sees little marketing activity

Distribution network is the key factor to stay competitive

CATEGORY DATA

Dishwashing in Vietnam

HEADLINES

PROSPECTS

Increased health awareness boosts demand for less harmful products

Price sensitivity continues to be an influential factor

The presence of internet retailing remains negligible in the country

COMPETITIVE LANDSCAPE

Unilever Vietnam International Co Ltd’s Sunlight remains the leading brand

Competition on price remains intense

Local players seek new ways to survive in the tough competition

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Vietnam

HEADLINES

PROSPECTS

Rural areas have become the main target for players in the category

Sales of home insecticides fluctuate according to the season

Consumers lean for less harmful home insecticides products

COMPETITIVE LANDSCAPE

Fumakilla Vietnam Pte Ltd Ltd holds the largest category share

Players in the category are competing fiercely for category share

International players dominate the category

CATEGORY DATA

Laundry Care in Vietnam

HEADLINES

PROSPECTS

Laundry detergent continues to lead laundry care

Social media is the main battlefield for fabric softener products

Consumer behaviour influenced by issues related to cost and heath

COMPETITIVE LANDSCAPE

Unilever remains the leader in laundry care