Home Care in Vietnam

Home Care in Vietnam

EXECUTIVE SUMMARY

Rising disposable incomes and modern lifestyle trends fuel home care sales

Growing focus on rural areas helps international players gain sales share

Online sales fuelled by booming internet and smartphone usage

Shift towards convenient, organic and natural products in urban areas

Growing interest in innovative and higher quality products to fuel value growth

MARKET INDICATORS

Table 1 Households 2014-2019

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Laundry Care in Vietnam

HEADLINES

PROSPECTS

Convenience trend fuelling demand for liquid detergents

Internet retailers attracting busy convenience-seeking consumers

Rising demand for higher quality, added value and eco-friendly products

COMPETITIVE LANDSCAPE

Expansion into rural areas helps multinationals gain sales share

Demand for organic and innovative products limited to high-income urban areas

Expansion of internet retailers boosts presence of smaller local players

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2014-2019
Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 14 Sales of Laundry Aids by Category: Value 2014-2019
Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 16 Sales of Laundry Detergents by Category: Value 2014-2019
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 19 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 20 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 22 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 24 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Dishwashing in Vietnam

HEADLINES

PROSPECTS

Rising health awareness fuels demand for more natural dishwashing solutions

Value sales boosted by rising demand for quality and convenience

Rising demand for convenience and special offers boosts online sales

COMPETITIVE LANDSCAPE

Unilever remains in pole position due to extensive product offering and marketing

Producers respond to growing interest in added value and organic brands

Expansion of modern retailers boosts demand for new innovative products

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2014-2019

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2014-2019
Table 28 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 30 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 31 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Surface Care in Vietnam

HEADLINES

PROSPECTS

Producers respond to rising consumer health and hygiene concerns

Growing demand for environmentally friendly and convenient products

Internet retailers attracting busy convenience-seeking urban consumers

COMPETITIVE LANDSCAPE

Unilever benefits from constant innovation and reputation for quality

Brands look to boost sales by expanding to rural areas

Rising demand for convenience fuels sales of multi-purpose products

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2014-2019
Table 34 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Surface Care: % Value 2015-2019
Table 36 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 37 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Bleach in Vietnam

HEADLINES

PROSPECTS

Bleach sales limited by increasing maturity and health concerns

Competitive pricing remains key to attracting low income consumers

Growing concerns over safety of cheaper brands

COMPETITIVE LANDSCAPE

My Hao Cosmetics leads sales due to reputation for quality among consumers

Competitive pricing key within highly mature market

Scope for higher quality international brands to gain sales share

CATEGORY DATA

Table 39 Sales of Bleach: Value 2014-2019
Table 40 Sales of Bleach: % Value Growth 2014-2019
Table 41 NBO Company Shares of Bleach: % Value 2015-2019
Table 42 LBN Brand Shares of Bleach: % Value 2016-2019
Table 43 Forecast Sales of Bleach: Value 2019-2024
Table 44 Forecast Sales of Bleach: % Value Growth 2019-2024

Toilet Care in Vietnam

HEADLINES

PROSPECTS

Rising hygiene awareness in rural areas boosts demand for toilet care

Health trend fuels demand for organic brands, but sales limited by high prices

Investment in innovation and affordable prices key to attracting consumers

COMPETITIVE LANDSCAPE

Unilever in pole position due to global reputation and constant innovation

Duck and Gift keep pressure on via strong advertising and distribution

Growing focus on social initiatives to boost brand image and awareness

CATEGORY DATA

Table 45 Sales of Toilet Care by Category: Value 2014-2019
Table 46 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 48 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 49 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

Polishes in Vietnam

HEADLINES

PROSPECTS

Shoe polish sales boosted by rise in number of white-collar workers

Sales boosted by traditional habits and Lunar New Year

Growing availability and demand for convenience boosts internet retailing sales

COMPETITIVE LANDSCAPE

Local producers struggle to compete with financial resources of international players

New innovative products and formats key to attracting consumers

Internet retailers boosted by rising demand for convenience in urban areas

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2014-2019
Table 52 Sales of Polishes by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Polishes: % Value 2015-2019
Table 54 LBN Brand Shares of Polishes: % Value 2016-2019
Table 55 Forecast Sales of Polishes by Category: Value 2019-2024
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Air Care in Vietnam

HEADLINES

PROSPECTS

Increasing car ownership continues to drive air care sales

Demand for innovative products boosted by rising consumer living standards

Growing interest in more natural scents and alternatives

COMPETITIVE LANDSCAPE

Glade remains in pole position due to extensive distribution and innovation

Innovation key to attracting sophisticated urban consumers

Busy urban consumers attracted by wide product offering of internet retailers

CATEGORY DATA

Table 57 Sales of Air Care by Category: Value 2014-2019
Table 58 Sales of Air Care by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Air Care: % Value 2015-2019
Table 60 LBN Brand Shares of Air Care: % Value 2016-2019
Table 61 Forecast Sales of Air Care by Category: Value 2019-2024
Table 62 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Home Insecticides in Vietnam

HEADLINES

PROSPECTS

Growing fears over dengue fever support demand for home insecticides

Rising demand for more convenient and effective solutions in urban areas

Rising consumer health awareness fuelling concerns over insecticide coils

COMPETITIVE LANDSCAPE

Jumbo leads sales due to constant innovation and widespread distribution

New innovative launches and promotional campaigns key to attracting consumers

Leading brands invest in social initiatives to boost brand awareness

CATEGORY DATA

Table 63 Sales of Home Insecticides by Category: Value 2014-2019
Table 64 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 65 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
Table 66 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 67 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 68 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

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