Home Care in Vietnam
Home care in 2022: The big picture
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in Vietnam
Consumers are keen to try different air care formats
Scent variety is a key factor to attract consumers
Air care dominated by global brands
Young consumers demand wider choices in air care
Health concerns lead to consumers prioritising trusted brands
Offline channels will continue to be key for distribution
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Air Care: % Value 2018-2022
Table 14 LBN Brand Shares of Air Care: % Value 2019-2022
Table 15 Forecast Sales of Air Care by Category: Value 2022-2027
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Bleach in Vietnam
Growth in bleach remains stable, with consumers turning to scented products
My Hao Javel addresses conflict between desire for efficacy and safety
Offline channel retains its dominance
Bleach set to see stable growth
Imported bleach expected to grow its share
Switch of sales of bleach to e-commerce expected to be limited
Table 17 Sales of Bleach: Value 2017-2022
Table 18 Sales of Bleach: % Value Growth 2017-2022
Table 19 NBO Company Shares of Bleach: % Value 2018-2022
Table 20 LBN Brand Shares of Bleach: % Value 2019-2022
Table 21 Forecast Sales of Bleach: Value 2022-2027
Table 22 Forecast Sales of Bleach: % Value Growth 2022-2027
Dishwashing in Vietnam
Sustainable and organic brands see rising popularity, especially in urban areas
Unilever increases the competition by offering products in a cheaper price range
Global brands are well-displayed in modern retail channels such as supermarkets
Demand for dishwashing to remain at a high level due to the popularity of home cooking
Core products will retain their importance, especially in rural areas
Modern channels attract consumers with variety and affordability
Table 23 Household Possession of Dishwashers 2016-2021
Table 24 Sales of Dishwashing by Category: Value 2017-2022
Table 25 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 27 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 28 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in Vietnam
Dengue drives sales of home insecticides in Vietnam
Fumakilla continues to lead home insecticides
Fake products a matter of concern
Insecticide coils will retain its important role in rural areas
Brand marketing and government action will be important to raise awareness
Table 30 Sales of Home Insecticides by Category: Value 2017-2022
Table 31 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 33 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 34 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 35 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in Vietnam
2-in-1 detergent continues to see rising popularity during 2022
Demand for safer products helps boost growth of local organic brands
Local brands improve their retail channel presence
Local brands win with specific features in rural areas
E-commerce growth expected to be supported by younger consumer groups
Vietnamese consumers are willing to try new laundry care products
Table 37 Household Possession of Washing Machines 2017-2022
Table 38 Sales of Laundry Care by Category: Value 2017-2022
Table 39 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 40 Sales of Laundry Aids by Category: Value 2017-2022
Table 41 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 42 Sales of Laundry Detergents by Category: Value 2017-2022
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 45 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 46 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 48 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 50 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in Vietnam
Shoe polish sees growth as consumers return to outdoor activities
Multifunctional polishes are becoming increasingly popular
Dominance of SC Johnson, but lack of brand variety in supermarkets
Solid growth expected for polishes over the forecast period
Growth expected for both multipurpose and task-specific polishes
Small local grocers retains its importance, but supermarkets set to see growth
Table 52 Sales of Polishes by Category: Value 2017-2022
Table 53 Sales of Polishes by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Polishes: % Value 2018-2022
Table 55 LBN Brand Shares of Polishes: % Value 2019-2022
Table 56 Forecast Sales of Polishes by Category: Value 2022-2027
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in Vietnam
Scent and antibacterial action become key features to attract consumers
Organic, natural and environmentally-friendly surface care products emerge
Desire for hygiene, and improvements in surface care packaging
Stronger consumer demand for added value and detailed information
Lower priced local brands forecast to be more in focus
Move from small local grocers to more modern retail channels
Table 58 Sales of Surface Care by Category: Value 2017-2022
Table 59 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Surface Care: % Value 2018-2022
Table 61 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 62 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in Vietnam
Consumers increasingly try scented toilet care products
Leading global brand invests in social marketing activities
Imported products are mainly sold online
Toilet care expected to witness strong growth in the coming years
Eco-friendly and organic toilet care products emerging in the country
Offline to retain importance in evolving retail channel landscape
Table 64 Sales of Toilet Care by Category: Value 2017-2022
Table 65 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 66 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 67 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 68 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027